Journalism Quarterly Index-Content Analysis
Volumes 61 to 70
1984 to 1993
Subject Index: Content Analysis
Advertising in Taiwan Newspapers Since the Lifting of the Bans (Yun-Ju Lay and John C. Schweitzer), 67:201-206.
African-American Photo Coverage in Life, Newsweek and Time, 1937-1988 (Paul Lester and Ron Smith), 67:128-36.
Aggresive Cue Prominence and Gender Participation in MTV (Pamela Kalis and Kimberly A. Neuendorf), 66:148-54.
AIDS in International News Magazines (Anette Grube and Karin Boehme-Duerr), 65:686-89.
Alternative Newspapers and Mobilizing Information (Douglas W. Stanfield and James B. Lemert), 64:604-07.
Alternatives to Newspaper Advertising, 1890-1920: Printers’ Innovative Product and Message Designs (Claire Badaracco), 67:1042-1050.
American Newsmagazine Coverage of the Supreme Court, 1978-81 (J. Douglas Tarpley), 61:801-04.
An Analysis of Japanese Television Commercials (Jyotika Ramaprasad and Kazumi Hasegawa), 67:1025-1033.
Arab vs. Israeli News Coverage in the New York Times, 1976 and 1984 (Deborah Barranco and Leonard Shyles), 65:178-81.
Buying from a Friend: A Content Analysis of Two Teleshopping Programs (Philip J. Auter and Roy L. Moore), 70:425-36.
Campaign Coverage by Local TV News in Columbus, Ohio 1978-1986 (David H. Ostroff and Karin Sandell), 66:114-20.
Censoring (‘Editing’) the Comics (Gregg Phifer and Thomas R. King), 63:174-77.
Changes in Editorials: A Study of Three Newspapers, 1955-1985 (Ernest C. Hynds), 67:302-312.
Changes in the International Focus of U.S. Business Magazines, 1964-1988 (Charles Mayo and Yorgo Pasadeos), 68:509-514.
The Changing Nature of Foreign Affairs: ‘The Most Influential Periodical in Print’ (Thomas J. Price), 63:155-60, 187.
ChildrenÕs Television Programming and the “Free Market Solution” (Dennis D. Kerkman, Dale Kunkel, Aletha C. Huston and Marites F. Pinon), 67:147-56.
Civil Rights Vanguard in the Deep South: Newspaper Portrayal of Fannie Lou Hamer, 1964-1
Journalism Quarterly Index-Communication Theory
Volumes 61 to 70
1984 to 1993
Subject Index: Communication Theory
Active Television Viewing and the Cultivation Hypothesis (Donna Rouner), 61:168-74.
Adolescents’ Perceptions of the Primary Values of Television Programming (W. James Potter), 67:843-51.
Agenda-Setting, Agenda Reinforcing, or Agenda-Deflating? A Study of the 1990 German National Election (Klaus Schoenbach and Holli A. Semetko), 69:837-46.
Agenda Setting and Consequentiality (Richard F. Carter, Keith R. Stamm and Katherine Heintz-Knowles), 69:868-77.
Agenda-Setting with Bi-Weekly Data on Content of Three National Media (Howard Eaton, Jr.), 66:942-48.
Applying Situational Communication Theory to an International Political Problem: Two Studies (L. Erwin Atwood and Ann Marie Major), 68:200-210.
Assessing the Active Component of Information-Seeking, (Walter Gantz Michael Fitzmaurice and Ed Fink), 68:630-37.
Assessing Sources: Interviewing, Self-Monitoring and Attribution Theory (Eric S. Fredin), 61:866-73.
Attentional Penchants and Recall of Information from Background Radio (Margaret Andreasen), 63:24-30, 37.
Attributional Bias in Predictions of Retail Advertising Content Preferences (Ann Marie Major), 67:826-37.
Audience Recall of News Stories Presented by Newspaper, Computer, Television and Radio (Melvin L. DeFleur, Lucinda Davenport, Mary Cronin and Margaret DeFleur), 69:1010-22.
Beyond Agenda-Setting: The Influence of Partisanship and Television Reporting on the Electorate’s Voting Intentions (Hans-Bernd Brosius and Hans Mathias Kepplinger), 69:893-901.
The Bridging Function of Interpersonal Communication in Agenda-Setting (David H. Weaver, Jian-Hua Zhu and Lars Willnat), 69:856-67.
Channel Effectiveness Over Time and Knowledge and Behavior Gaps (Leslie B. Snyder), 67:875-86.
Communication and Community Integration: An Analysis of the Communication Behavior of Newcomers (Keith R. Stamm and Avery M. Guest), 68:644-56.
The Communication of Public Opinion (Carroll J. Glynn), 64:688-97.
Community Orientations and Newspaper Use Among Korean Newcomers (Jae Chul Shim and Charles T. Salmon), 67:852-63.
Community Ties in a Rural Midwest Community and Use of Newspapers and Cable TV (Kasisomayajula Viswanath, John R. Finnegan Jr., Brenda Rooney and John Potter), 67:899-911.
A Comparison of Trial Lawyer and News Reporter Attitudes about Courthouse Communication (Jeremy Harris Lipschultz), 68:750-63.
Conflict Resolution and the Prestige Press: El Universal and the Mexican Oil Crisis, 1938 (Michael Leslie), 68:224-29.
The Conformity Hypothesis: Empirical Considerations for the Spiral of Silence’s First Link (William J. Gonzenbach), 69:633-45.
Diffusion of Information about Cyanide-Laced Tylenol (Noreen M. Carrocci), 62:630-33.
Diffusion of News of Shuttle Disaster: What Role for Emotional Response (Daniel Riffe and James Glen Stovall), 66:551-56.
Diffusion of a Proximate News Event (Walter Gantz, Kathy Krendl and Susan R. Robertson), 63:282-87.
Discrepancy Between Perceived First-Person and Perceived Third-Person Mass Media Effects (James T. Tiedge, Arthur Silverblatt, Michael J. Havice and Richard Rosenfeld), 68:141-54.
An Editorial Comment (Donald L. Shaw), 67:639.
An Editorial Comment (Donald L. Shaw), 69:808-09.
Effect of Accumulation of Coverage on Issue Salience in Agenda Setting (Michael Salwen), 65:100-06.
Effect of Support and Personal Distance on the Definition of Key Publics for the Issue of AIDS (Glen T. Cameron and Jian Yang), 68:620-29.
Effects of an AIDS Communication Campaign (Richard M. Perloff), 68:638-43.
Effects of Color and Complexity in Still Photographs on Mental Effort and Memory (Kathy Gilbert and Joan Schleuder), 67:749-56.
The Effects of Dominant Photographs: An Agenda-Setting Experiment (Wayne Wanta), 65:107-11.
The Effects of Editorials on Audience Reaction to Television Newscasters (Elizabeth Krueger and James D. Fox), 68:402-411.
Effects of Information and Evaluation in Film Criticism (Robert O. Wyatt and David P. Badger), 67:359-68.
Effects of Personal, Interpersonal, and Media Experiences on Issue Salience (Dominic L. Lasorsa and Wayne Wanta), 67:804-813.
Encoding TV News Messages Into Memory (Tom Grimes), 67:757-66.
Energy in the Eighties: Education, Communication, and the Knowledge Gap (Robert J. Griffin), 67:550-62.
Explorers and Surveyors: Expanding Strategies for Agenda-Setting Research (Maxwell E. McCombs), 69:813-24.
Exposure to What? Integrating Media Content and Effects Studies (Pamela J. Shoemaker and Stephen D. Reese), 67:649-52.
Format Effects on Comprehension of Television News (Hans-Bernd Brosius), 68:396-401.
Framing Risk: Audience and Reader Factors (Susanna Hornig), 69:679-89.
The Function of Mass Media Agenda Setting (Donald L. Shaw and Shannon E. Martin), 69:902-20.
Gender Differences in Attitude Strength, Role of News Media and Cognitions (J. David Kennamer), 63:782-88, 833.
Gratifications of Grazing: An Exploratory Study of Remote Control Use (James R. Walker and Robert V. Bellamy, Jr.), 68:422-31.
Home Excitation from Prior Programming Affects Television News Recall (Randall K. Scott and David H. Goff), 65:615-20.
How Do Adolescents’ Perceptions of Television Reality Change Over Time? (W. James Potter), 69:392-405.
How President’s State of Union Talk Influenced News Media Agendas (Wayne Wanta, Mary Ann Stephenson, Judy Van Slyke Turk, and Maxwell E. McCombs), 66:537-41.
How Town Administrator’s View Relates to Agenda Building in Community Press (Ellen Williamson Kanervo and David W. Kanervo), 66:308-15.
Information Subsidy and Agenda-Building in Local Television News (Dan Berkowitz and Douglas B. Adams), 67:723-31.
Intellectual History, Social History, Cultural History, and Our History (David Paul Nord), 67:645-48.
Internal Work Motivation: Predictor of Using Ethical Heuristics and Motivations (H. Allen White and Michael W. Singletary), 70:381-92.
Interpersonal Communication and the Agenda-Setting Process (Wayne Wanta and Yi-Chen Wu), 69:847-55.
Is the Medium the Message?: An Experimental Test with Morbid News (Ellen M. Bennett, Jill Dianne Swenson and Jeff S. Wilkinson), 69:921-28.
Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting (Jian-Hua Zhu), 69:825-36.
Learning from News: Effects of Message Consistency and Medium on Recall and Inference Making (Robert H. Wicks and Dan G. Drew), 68:155-64.
Linking TV Program Orientations and Gratifications: An Experimental Approach (Serena Stanford and Betsy Riccomini), 61:76-82.
Mass Communication Research in Latin America: Views From Here and There (Steven H. Chaffee, Carlos Gomez-Palacio and Everett M. Rogers), 67:1015-1024.
Measuring Agenda Diversity in an Elastic Medium: Candidate Position Papers (Hugh M. Culbertson), 69:938-47.
Media Agenda-Setting with Environmental Issues (Tony Atwater, Michael B. Salwen and Ronald B. Anderson), 62:393-97.
Media Attention, Media Exposure, and Media Effects (Dan Drew and David Weaver), 67:740-48.
Media Gratifications and Choosing A Morning News Program (J. D. Rayburn II, Philip Palmgreen and Tawney Acker), 61:149-56.
Media Reliance and Complexity of Perspective on International Relations (Laura Hendrickson), 66:876-80.
Media Reliance and Public Images of Environmental Politics in Ontario and Michigan (John C. Pierce, Lynette Lee-Sammons, Mary Ann E. Steger and Nicholas P. Lovrich), 67:838-42.
Media Schemata, Information-Processing Strategies, and Audience Assessment of the Informational Value of Quotes and Background in Local News (Eric S. Fredin and Tracy Tabaczynski), 70:801-814.
Meta Analysis of Research on Children and the Media: Atypical Development? (Jeanne M. Meadowcroft and Daniel G. McDonald), 63:474-80.
Motivation and Selective Attention To Political Information Formats (Gina M. Garramone), 62:37-44.
Motivational Models: Replication across Media for Political Campaign Content (Gina M. Garramone), 61:537-41, 691.
Motivations for Viewing “The 700 Club” Robert Abelman), 65:112-18.
Negativism as News Selection Predictor (Robert H. Bohle), 63:789-96.
Newspaper Agenda Setting and Community Expectations (Ardyth Broadrick Sohn), 62:892-97.
Newspaper Credibility and Relationships of Newspaper Journalists to Communities (Cecilie Gaziano and Kristin McGrath), 64:317-28.
Our Future Research Agenda: Confronting Challenges…Or Our Dying Gasp? (Richard F. Carter), 67:282-85.
Perceptions of Opinion “Climates” and Willingness to Discuss the Issue of Abortion (Charles T. Salmon and Kurt Neuwirth), 67:567-77.
Political Discussion and Cognition: A 1988 Look (J. David Kennamer), 67:348-52.
Political Group Viability as Predictor of Media Attitudes (Pamela J. Shoemaker), 61:889-92.
Political Outspokenness: Factors Working Against the Spiral of Silence (Dominic L. Lasorsa), 68:131-40.
Power Prose: The Syntax of Presidential News (Katherine C. McAdams), 67:313-22.
Predicting Voting Behavior Via the Agenda-Setting Tradition (Marilyn S. Roberts), 69:878-92.
Presidential Approval Ratings as a Variable in the Agenda-Building Process (Wayne Wanta), 68:672-79.
Proximity: Localization vs. Distance in PR News Releases (Linda P. Morton and John Warren), 69:1023-28.
Public Opinion About Public Opinion (Carroll J. Glynn and Ronald E. Ostman), 65:299-306.
Public Salience of Foreign Nations (Michael B. Salwen and Frances R. Matera), 69:623-32.
Relation Between Attribution Specificity and Accessibility to News Sources (Mark A. Algraawi and Hugh M. Culbertson), 64:799-804.
Rural and Urban Newspaper Coverage of Wildlife: Conflict, Community and Bureaucracy (Julia B. Corbett), 69:929-37.
Science Stories: Risk, Power, and Perceived Emphasis (Susanna Hornig), 67:767-76.
Social Correlates of Public Attitudes Toward New Communication Technologies (Stephen D. Reese, Pamela J. Shoemaker and Wayne A. Danielson), 63:675-82, 692.
Spanish-Language Print Media Use as an Indicator of Acculturation (Pamela J. Shoemaker, Stephen D. Reese and Wayne A. Danielson), 62:734-40, 762.
The Stability of Media Gratifications (Daniel G. McDonald and Carroll J. Glynn), 61:542-49, 741.
Structures of North-South Informational Flows: An Empirical Test of Galtung’s Theory (William H. Meyer), 68:230-37.
Television ‘Addiction’? An Evaluation of Four Competing Media-Use Models (Seth Finn), 69:422-35.
Three Strategies for Elaborating the Cultivation Hypothesis (W. James Potter), 65:930-39.
TV’s “Instant Analysis” and “Querulous Criticism”: Effects of the 1988 First Bush-Dukakis Debate (Dennis T. Lowry, Janet A. Bridges and Paul A. Barefield), 67:814-25.
Uses and Gratifications Motives as Indicators of Magazine Readership (Gregg A. Payne, Jessica J.H. Severn and David M. Dozier), 65:909-13.
Using Grunig’s Indices to Differentiate Organizational Public Relations Functions (Joey Reagan, Janine Sumner and Scott Hill), 69:181-87.
A View from the Inside: Brainwaves and Television Viewing (William Miller), 62:508-14.
A Within Message Analysis of Communication Behavior (Fiona Chew), 65:634-41.
Journalism Quarterly Index-Communication Effects
Volumes 61 to 70
1984 to 1993
Subject Index: Communication Effects
Agenda-Setting by Electronic Text News (Carrie Heeter, Natalie Brown, Stan Soffin, Cynthia Stanley, and Michael Salwen), 66:101-106.
Attitude Extremity and Trust in Media (Albert Gunther), 65:279-87.
Children’s Learning from a Television Newscast (Dan G. Drew and Stephen D. Reese), 61:83-88.
Cognitions and Attitudes About Community: Compensating for Media Distortion (Eric Fredin and Gerald Kosicki), 66:571-78.
Community Orientation and Media Use (Kurt Neuwirth, Charles T. Salmon, and Maryl Neff), 66:31-39.
Comparison of Media and Other Sources of Information for Alabama Legislators (Daniel Riffe), 65:46-53.
Crime: Effects of Media Exposure and Personal Experience on Issue Salience (Edna F. Einsiedel, Kandice L. Salomone and Frederick P. Schneider), 63:131-36.
Discrepancy Between Perceived First-Person and Perceived Third-Person Mass Media Effects (James T. Tiedge, Arthur Silverblatt, Michael J. Havice and Richard Rosenfeld), 68:141-54.
Editorial Influence on GOP Vote in 1948 Presidential Election (Tim Counts), 66:177-81.
Effect of Debate Exposure on Evaluation of 1984 Vice-Presidential Candidates (William L. Rosenberg and William R. Elliott), 64:55-64.
Effect of Media Advertising and Other Sources on Movie Selection (Ronald J. Faber and Thomas C. OÕGuinn), 61:371-77.
The Effect of Newspaper Endorsements and Party Identification on Voting Choice (Byron St. Dizier), 62:589-94.
Effect of Use of Metro Dailies on Knowledge Gap in Small Towns (Phillip J. Tichenor, Clarice N. Olien and George A. Donohue), 64:329-36.
Effects of an AIDS Communication Campaign (Richard M. Perloff), 68:638-43.
Effects of Attractiveness of the Endorser on the Performance of Testimonial Ads (Gary B. Wilcox, John H. Murphy and Peter S. Sheldon), 62:548-52.
The Effects of Bad News and Good News on a NewspaperÕs Image (Jack B. Haskins and M. Mark Miller), 61:3-13, 65.
Effects of Cable Television on News Use (Joey Reagan), 61:317-24.
Effects of Frequent Television Viewing on Stereotypes: “Drip, Drip” or “Drench” (Diana C. Reep and Faye H. Dambrot), 66:542-50.
Effects of ‘Good News’ and ‘Bad News’ on Newscast Image and Community Image (Mary-Lou Galician and Norris D. Vestre), 64:399-405.
Effects of Issue Specificity, Ambiguity on Evaluations of Candidate Image (Robert Rudd), 66:675-82.
How Editing and Typesetting Technology Affects Typographical Error Rate (Starr D. Randall), 63:763-70.
How Media Use During Campaign Affects the Intent to Vote (J. David Kennamer), 64:291-300.
How Reviews Affect Interest in and Evaluation of Films (Robert O. Wyatt and David P. Badger), 61:874-78.
How Voice Reports, Actualities Affect Recall of Radio News (Lionel Grady), 64:587-90.
Image and Issue Political Information: Message Content or Interpretation (Deirdre D. Johnston), 66:379-82.
The Impact of a Mini-Series: A Quasi-Experimental Study of “Amerika” (James R. Walker), 66:897-901.
The Impact of Negative Network News (Marc G. Weinberger, Chris T. Allen, and William R. Dillon), 63:287-94.
Is Religious Knowledge Gained From Broadcasts? (Gary D. Gaddy and David Pritchard), 63:840-44.
The Media Agenda-Setting Effect of Concrete versus Abstract Issues (Aileen Yagade and David M. Dozier), 67:3-10.
Media Orientation and Television News Viewing (Daniel G. McDonald), 67:11-20.
Media Use and Knowledge of AIDS (Carolyn A. Stroman and Richard Seltzer), 66:881-87.
Media Use and Meaning of Music Video (Rebecca B. Rubin, Alan M. Rubin, Elizabeth M. Perse, Cameron Armstrong, Michael McHugh, and Noreen Faix), 63:353-59.
Media Use and Perceptions of Crime (Carolyn A. Stroman and Richard Seltzer), 62:340-45.
Mobilization of Health Behavior by the Press in Britain (Connie M. Kristiansen and Christina M. Harding), 61:364-70, 398.
Newspaper Column ReadersÕ Gender Bias: Perceived Interest and Credibility (H. Allen White and Julie Andsager), 68:709-718.
Newspaper Coverage of Hazards and the Reactions of Readers (Oene Wiegman, Jan M. Gutteling, Henk Boer, and Reinder J. Houwen), 66:846-52.
Newspaper Design Preferences Among Students Revisited (James C. Stanton), 63:633-36.
The 1985 Philadelphia Newspaper Strike: A Uses and Gratifications Study (William R. Elliott and William L. Rosenberg), 64:679-87.
Perceived Influence of Media on What Goes on in a Community (Kim A. Smith), 62:260-64, 338.
Press Puts Unemployment on Agenda: Richmond Community Opinion, 1981-1984 (Donald L. Shaw and John W. Slater), 65:407-11.
Race, Homicide and Newspapers (David Pritchard), 62:500-07.
Real and Perceived Effects of “America” (Dominic L. Lasorsa), 66:373-78.
Selective Perceptions of Outcome of First 1984 Presidential Debate (Donna Rouner and Richard M. Perloff), 65:141-47.
Sex-Stereotyping as Factor in Children’s Comprehension of Television News (L. Theresa Silverman-Watkins, Stephen C. Levi and Meryl A. Klein), 63:3-11.
Some Effects of Video Editing on Perceptions of Television News (Dan G. Drew and Roy Cadwell), 62:828-31.
Sources for Recipe Information (Joey Reagan and Janay Collins), 63:389-91.
Television Viewing and Support of Punitive Criminal Justice Policy (Ray Surette), 62:373-77, 450.
Journalism Quarterly Index-Communication Analysis
Volumes 61 to 70
1984 to 1993
Subject Index: Communication Analysis
Agreement Between Reporters and Editors in Mississippi (Will Norton, Jr., John W. Windhauser, and Allyn Boone), 62:633-36.
An Analysis of Writing Coach Programs on American Daily Newspapers (Ray Laakaniemi), 64:569-75.
Attitudes of College Newspaper Advisers Toward Censorship of the Student Press (Michael Ryan and David L. Martinson), 63:55-60, 88.
Broadcasting Departmental Impact on Employee Perceptions and Conflict (Myria Watkins Allen, Joy Hart Seibert, John W. Haas and Stephanie Zimmerman), 65:668-77.
Changing Profiles of News Directors of Radio and TV Stations, 1972-1986 (Vernon A. Stone), 64:745-49.
Communication Practices of Journalists: Interaction with Public, Other Journalists (Judee K. Burgoon, Michael Burgoon, David B. Buller and Charles K. Atkin), 64:125-32.
Consolidation in Two-Newspaper Firms (William B. Blankenburg), 62:474-81.
Content and Teacher Characteristics For Master’s Level Research Course (Gilbert L. Fowler, Jr.), 63:594-99.
Credibility of Newspaper Opinion Polls: Source, Source Intent and Precision (Michael B. Salwen), 64:813-19.
The Credible Scientific Source (Sharon Dunwoody and Michael Ryan), 64:21-27.
The Effect of Leadership Behavior on Job Satisfaction and Goal Agreement and Attainment in Local TV News (Angela Powers), 68:772-80.
How Science News Sections Influence Newspaper Science Coverage: A Case Study (Renate G. Bader), 67:88-96.
Influence of Perceived Editorial Concern and Role Concept of Source Reliance (Frederick Fico), 63:322-30.
Invisible Power: Newspaper News Sources and the Limits of Diversity (Jane Delano Brown, Carl R. Bybee, Stanley T. Wearden and Dulcie Murdock Straughan), 64:45-54.
Job Satisfaction Among Newspaperwomen (Grace H. Barrett), 61:593-99.
Journalist Wanted: Trade-Journal Ads as Indicators of Professional Values (Susan Caudill, Ed Caudill and Michael W. Singletary), 64:576-80.
Leader and Editor Views of Role of Press in Community Development (G.A. Donohue, C.N. Olien and P.J. Tichenor), 62:367-72.
Mortality Among Swedish Journalists (Anna-Karin Furhoff and Lars Furhoff), 64:533-36.
Network Television Evening News Coverage of Infectious Disease Events (Michael Greenberg and Daniel Wartenberg), 67:142-46.
News Reporting: Method in the Midst of Crisis (Elise Keoleian Parsigian), 64:721-30.
Newspaper Business News Staffs Increase Markedly in Last Decade (J. T. W. Hubbard), 64:171-77.
Perceived Career Barriers of Men and Women Television News Anchors (Anthony J. Ferri), 65:661-67.
Perceived Roles and Editorial Concerns Influence Reporters in Two Statehouses (Frederick Fico), 62:784-90.
Perceptions of Communication Use in Science Policy Decision Making (Carroll J. Glynn), 65:54-61.
Perceptions of Viewer Interests by Local TV Journalists (K. Tim Wulfemeyer), 61:432-35.
Political Cartoonists as They Saw Themselves During the 1950s (Audrey Handelman), 61:137-41.
Profile of Local Television Reporters and Photographers (Conrad Smith), 66:181-85.
Public Accountability or Public Relations? Newspaper Ombudsmen Define Their Role (James S. Ettema and Theodore L. Glasser), 64:3-12.
Relation Between Corporate Ownership and Editor Attitudes About Business (C. N. Olien, P.J. Tichenor and G. A. Donohue), 65:259-66.
The Relationship of Prize-Winning to Prestige and Job Satisfaction (Randal A. Beam, Sharon Dunwoody and Gerald M. Kosicki), 63:693-99.
The Religious Press: A Case Study (David E. Sumner), 66:721-24.
Reporting Conflict by Pluralism, Newspaper Type and Ownership (George A. Donohue, Clarice N. Olien and Phillip J. Tichenor), 62:489-99, 507.
Restaurant Critics: Who Are They? What Are They Saying? (Yvonne Heather Burry, G. Robert Holsinger and Kathy A. Krendl), 62:400-03.
School-Press Relations: Perceptions and Practices (Richard A. Gorton), 63:184-87.
Slanting the News: Source Perceptions After Changes in Newspaper Management (William A. Tillinghast), 61:310-16, 418. U.S.
Television, Radio and Daily Newspaper Journalists (David Weaver, Dan Drew and G. Cleveland Wilhoit), 63:683-92.
Who Sets the Agenda for the Media? A Study of Local Agenda-Building (David Weaver and Swanzy Nimley Elliott), 62:87-94.
Journalism Quarterly Index-Circulation
Volumes 61 to 70
1984 to 1993
Subject Index: Circulation
Central City Market Structure’s Impact on Suburban Newspaper Circulation (Walter E. Niebauer Jr., Stephen Lacy, James M. Bernstein and Tuen-yu Lau), 65:726-32.
Effects of Targeted Sales Messages on Subscription Sales and Retention (Glenn Gamst, Tim Alldridge and Steve Bush), 64:463-72.
Predicting Newspaper Circulation After Consolidation (William B. Blankenburg), 64:585-88.
Journalism Quarterly Index-Cable
Volumes 61 to 70
1984 to 1993
Subject Index: Cable
Cable Access: Market Concerns Amidst the Marketplace of Ideas (David Atkin and Robert LaRose), 68:354-62.
Cable Public Access as a Public Forum (Gregory S. Porter and Mark S. Banks), 65:39-45.
Cable Television’s Impact on Audience for Local News (James G. Webster), 61:419-22.
Community Ties in a Rural Midwest Community and Use of Newspapers and Cable TV (Kasisomayajula Viswanath, John R. Finnegan Jr., Brenda Rooney and John Potter), 67:899-911.
Community Ties and Use of Cable TV and Newspapers in a Midwest Suburb (John R. Finnegan Jr. and Kasisomayajula Viswanath), 65:456-63.
A Comparison of Cable Disconnecters and Subscribers (Don Umphrey), 66:628-631.
Consumer Costs: A Determinant in Upgrading or Downgrading of Cable Services (Don Umphrey), 68:698-708.
Effects of Cable Television on News Use (Joey Reagan), 61:317-24.
Gratifications of Grazing: An Exploratory Study of Remote Control Use (James R. Walker and Robert V. Bellamy Jr.), 68:422-31.
How Presence of Cable Affects Parental Mediation of TV Viewing (David Atkin, Carrie Heeter, and Thomas Baldwin), 66:557-63.
The Impact of Cable on Traditional TV News Viewing (Lucy L. Henke, Thomas R. Donohue, Christopher Cook and Diane Cheung), 61:174-78.
Impact of Cable Television on Library Borrowing (E. W. Brody), 61:686-88.
Influence of Cable on Television News Audiences (Thomas F. Baldwin, Marianne Barrett and Benjamin Bates), 69:651-58.
Local Predictors of Basic and Pay Subscribership (Joey Reagan, Richard V. Ducey and James Bernstein), 62:397-400.
Nationally Distributed ChildrenÕs Shows: What Cable TV Contributes (Michele Siemicki, David Atkin, Bradley Greenberg and Thomas Baldwin), 63:710-18, 734.
Public Vs. Private: Attitudes Toward Ownership of Cable TV Systems (Leo W. Jeffres), 61:325-31.
Segmenting the Cable Audience by Reason for Subscribing (Don Umphrey), 65:972-75.
Telecommunications Research Productivity of U.S. Communication Programs: 1984-1989 (Richard C. Vincent), 68:840-51.
An Update on Cable TV Ownership: 1985 (Herbert H. Howard), 63:706-09.
The Weekly ‘World Report’ on CNN, An Analysis, (Charles Ganzert and Don M. Flournoy), 69:188-94.
Journalism Quarterly Index-Business Coverage
Volumes 61 to 70
1984 to 1993
Subject Index: Business Coverage
Attitudes of Newspaper Business Editors and General Public Toward Capitalism (Robert A. Peterson, Gerald Albaum, George Kozmetsky and Isabella C. M. Cunningham), 61:56-65.
Local Business Press: New Phenomenon in the Marketplace (Bruce G. Vanden Bergh, Alan D. Fletcher and Mary A. Adrian), 61:645-49.
Journalism Quarterly Index-Audience Analysis
Volumes 61 to 70
1984 to 1993
Subject Index: Audience Analysis
Activation as News Exposure Predictor (Janay Collins and John D. Abel), 62:316-20.
Adolescent TV Viewing in Saudi Arabia (Douglas A. Boyd and Ali M. Najai), 61:295-301, 351.
Applying Situational Communication Theory to an International Political Problem: Two Studies (L. Erwin Atwood and Ann Marie Major), 68:200-210.
Assessing the Active Component of Information Seeking (Walter Gantz, Michael Fitzmaurice and Ed Fink), 68:630-37.
Attitudes of Newspaper Business Editors and General Public Toward Capitalism (Robert A. Peterson, Gerald Albaum, George Kozmetsky and Isabella C. M. Cunningham), 61:56-65.
Attitudes of Parents Concerning Televised Warning Statements (Dan Slater and Teresa L. Thompson), 61:853-59.
Audience Activity and Satisfaction with Favorite Television Soap Opera (Elizabeth M. Perse and Alan M. Rubin), 65:368-75.
The Audience for, and Male vs. Female Reaction to, ‘The Day After’ (R. C. Adams and Gail M. Webber), 61:812-16.
Audience Recall of News Stories Presented by Newspaper, Computer, Television and Radio (Melvin L. DeFleur, Lucinda Davenport, Mary Cronin and Margaret DeFleur), 69:1010-22.
Audience Selectivity of Local Television Newscasts (Carolyn A. Lin), 69:373-82.
Audiotext and the Re-invention of the Telephone as a Mass Medium (Robert LaRose and David Atkin), 69:413-21.
Biased Optimism and the Third-Person Effect (Albert C. Gunther and Paul Mundy), 70:58-67.
Byline Bias? Effects of Gender on News Article Evaluations (Ford N. Burkhart and Carol K. Sigelman), 67:492-500.
Cable Access: Market Concerns Amidst the Marketplace of Ideas (David Atkin and Robert LaRose), 68:354-62.
Communication by Agricultural Publics: Internal and External Orientations (James E. Grunig, Clifford L. Nelson, Susie J. Richburg and Terry J. White), 65:26-38.
Communication and Community Integration: An Analysis of the Communication Behavior of Newcomers (Keith R. Stamm and Avery M. Guest), 68:644-56.
Community Orientations and Newspaper Use Among Korean Newcomers (Jae Chul Shim and Charles T. Salmon), 67:852-63.
Community Ties in a Rural Midwest Community and Use of Newspapers and Cable TV (Kasisomayajula Viswanath, John R. Finnegan Jr., Brenda Rooney and John Potter), 67:899-911.
Comparing Predictors of the Likelihood of Voting in a Primary and a General Election (J. David Kennamer), 67:777-84.
Comparison of Media Use by Reporters and Public During Newspaper Strike (William L. Rosenberg and William R. Elliott), 66:18-30.
Consumer Costs: A Determinant in Upgrading or Downgrading of Cable Services (Don Umphrey), 68:698-708.
Correlations of Newspaper Content with Circulation in the Suburbs: A Case Study (Stephen Lacy and Ardyth B. Sohn), 67:785-93.
A Cross-Cultural Experiment on How Well Audiences Remember News Stories from Newspaper, Computer, Television, and Radio Sources (Luis Buceta Facorro and Melvin L. DeFleur), 70:585-601.
Dependency Relations and Newspaper Readership (William E. Loges and Sandra J. Ball-Rokeach), 70:602-614.
Different Questions, Different Answers? Media Use and Media Credibility (Tony Rimmer and David Weaver), 64:28-36.
Differential Criteria for Evaluating Credibility of Newspapers and TV News (John Newhagen and Clifford Nass), 66:277-84.
Discrepancy Between Perceived First-Person and Perceived Third-Person Mass Media Effects (James T. Tiedge, Arthur Silverblatt, Michael J. Havice and Richard Rosenfeld), 68:141-54.
An Editorial Comment (Donald L. Shaw), 68:616-17.
Effect of Support and Personal Distance on the Definition of Key Publics for the Issue of AIDS (Glen T. Cameron and Jian Yang), 68:620-29.
Effects of Cuing Familiar and Unfamiliar Acronyms in Newspaper Stories, An Experiment (Jack Nolan), 68:188-94.
The Effects of Editorials on Audience Reaction to Television Newscasters (Elizabeth Krueger and James D. Fox), 68:402-411.
Effects of Information and Evaluation in Film Criticism (Robert O. Wyatt and David P. Badger), 67:359-68.
Effects of Newspaper Competition on Public Opinion Diversity (Dominic L. Lasorsa), 68:38-47.
The Emotional Use of Popular Music by Adolescents (Alan Wells and Ernest A. Hakanen), 68:445-54.
Encoding TV News Messages Into Memory (Tom Grimes), 67:757-66.
Energy in the Eighties: Education, Communication, and the Knowledge Gap (Robert J. Griffin), 67:554-66.
Ethnic Concentration as a Predictor of Media Use (Pamela J. Shoemaker, Stephen D. Reese, Wayne Danielson and Kenneth Hsu), 64:593-97.
Exposure to Sources of Heart Disease Prevention Information: Community Type and Social Differences (John R. Finnegan Jr., K. Viswaneth, Emily Kahn, and Peter Hannan), 70:569-84.
Exposure to What? Integrating Media Content and Effects Studies (Pamela J. Shoemaker and Stephen D. Reese), 67:649-52.
Foreshadowing the Electronic Publishing Age: First Exposures to Viewtron (Tony Atwater, Carrie Heeter and Natalie Brown), 62:807-15.
Format Effects on Comprehension of Television News (Hans-Bernd Brosius), 68:396-401.
Gender and Readership of Heads in Magazine Ads (David A. Wesson and Eileen Stewart), 64:189-93.
Gratifications of Grazing: An Exploratory Study of Remote Control Use (James R. Walker and Robert V. Bellamy Jr.), 68:422-31.
Heavy Television Viewing and Perceived Quality of Life (Michael Morgan), 61:499-504, 740.
How Do Adolescents’ Perceptions of Television Reality Change Over Time? (W. James Potter), 69:392-405.
How Partisan and Non-Partisan Readers Perceive Political Foes and Newspaper Bias (Laurie Mason and Clifford Nass), 66:564-70.
How Viewing of MTV Relates to Exposure to Other Media Violence (James R. Walker), 64:756-62.
Humor and Comparatives in Ads for High and Low-Involvement Products (Bob T.W. Wu, Kenneth E. Crocker, and Martha Rogers), 66:653-61.
The Impact of the Newer Television Technologies on Television Satisfaction (Elizabeth M. Perse and Douglas A. Ferguson), 70:843-53.
The Importance of Perspective in Parent-Child Interpretations of Family Communication Patterns (Erica Weintraub Austin), 70:558-68.
The Importance of Political Activity in Explaining Multiple News Media Use (Gary Kebbel), 62:559-66.
Influence of News Coverage of the “Scandal” on PTL Viewers (Robert Abelman), 68:101-110.
The Influence of Religiosity on Television News (Neal F. Hamilton and Alan M. Rubin), 69:667-78.
Information Seeking and Information Processing Newspapers Versus Videotext (Eugenia Zerbinos), 67:920-29.
Interpersonal Communication and the Agenda-Setting Process (Wayne Wanta and Yi-Chen Wu), 69:847-55.
It’s All in the Family: Siblings and Program Choice Conflict (Susan Brown Zahn and Stanley J. Baran), 61:847-52.
Learning from News: Effects of Message Consistency and Medium on Recall and Inference Making (Robert H. Wicks and Dan G. Drew), 68:155-64.
Listener Perception of Radio News (John W. Wright II and Lawrence A. Hosman), 63:802-08, 814.
Local Predictors of Basic and Pay Cable Subscribership (Joey Reagan, Richard V. Ducey and James Bernstein), 62:397-400.
Mass Media Use by Women In Decision-Making Positions (Carolyn Johnson and Lynne Gross), 62:850-54, 950.
Measuring Nonresponse and Refusals to An Electronic Telephone Survey (Michael J. Havice), 67:521-30.
Media Attention, Media Exposure, and Media Effects (Dan Drew and David Weaver), 67:740-48.
Media Choices for Specialized News (Herbert H. Howard, Edward Blick and Jan P. Quarles), 64:620-23.
Media Orientation and Television News Viewing (Daniel G. McDonald), 67:11-20.
Media Reliance and Public Images of Environmental Politics in Ontario and Michigan (John C. Pierce, Lynette Lee-Sammons, Mary Ann E. Steger and Nicholas P. Lovrich), 67:838-42.
Media Roles and Legislators’ News Media Use (Daniel Riffe), 67:323-30. Media Use and Community Ties (Leo W. Jeffres, Jean Dobos and Jae-Won Lee), 65:575-81.
Media Use by Foreign Students (Charles Okigbo), 62:901-04.
Neighborhood Newspapers, Citizen Groups and Public Affairs Knowledge Gaps (Cecilie Gaziano), 61:556-66, 599.
Network Rerun Viewing in the Age of New Programming Services (Barry R. Litman and Linda S. Kohl), 69:383-91.
New Technologies and News Use: Adopters vs. Nonadopters (Joey Reagan), 66:871-75.
News Reading, Knowledge About, and Attitudes Toward Foreign Countries (David K. Perry), 67:353-58.
Newspaper Column ReadersÕ Gender Bias: Perceived Interest and Credibility (H. Allen White and Julie Andsager), 68:709-718.
Newspaper Image: Dimensions and Relation to Demographics, Satisfaction (Judee K. Burgoon, Michael Burgoon and David B. Buller), 63:771-81.
A Newspaper’s 900 Telephone Poll: Its Perceived Credibility and Accuracy (Michael E. Gerhard), 67:508-513.
Perceived Informativeness of and Irritation with Local Advertising (Yorgo Pasadeos), 67:35-39.
Perceived Task of News Report as Predictor of Media Choice (Charles C. Self), 65:119-25.
Perceptions of Credibility of Male and Female Syndicated Political Columnists (Julie L. Andsager), 67:485-91.
Personal Computers and Media Use (John C. Schweitzer), 68:689-97.
Political Discussion and Cognition: A 1988 Look (J. David Kennamer), 67:348-52.
Political Knowledge and Communication Resources (Dan Berkowitz and David Pritchard), 66:697-702.
Political Outspokenness: Factors Working Against the Spiral of Silence (Dominic L. Lasorsa), 68:131-40.
Portrayal of Journalists on Prime Time Television (Gerald Stone and John Lee), 67:697-707.
Primary News Source Changes: Question Wording, Availability, and Cohort Effects (Michael D. Basil), 67:708-722.
Program Interests of NPR Subaudiences (Michael Woal), 63:348-52, 393.
Program Ratings and Levels of TV Exposure in Belize (J. David Johnson and Omar Souki Oliveira), 65:497-500.
Public Opinion on Investigative Reporting in the 1980s (David Weaver and LeAnne Daniels), 69:146-55.
Public Salience of Foreign Nations (Michael B. Salwen and Frances R. Matera), 69:623-32.
Racial Differences in Evaluations of the Mass Media (Lee B. Becker, Gerald M. Kosicki and Felicia Jones), 69:124-34.
Reading International News in a Censored Press Environment (Albert Gunther and Leslie B. Snyder), 69:591-99.
The Sandwich Programming Strategy: A Case of Audience Flow (James T. Tiedge and Kenneth J. Ksobiech), 65:376-83.
Science Stories: Risk, Power, and Perceived Emphasis (Susanna Hornig), 67:767-76.
Sources for Health Care Information in Two Small Communities (Joey Reagan and Janay Collins), 64:560-63.
Spreading Activation and Involvement: An Experimental Test of a Cognitive Model of Involvement (Glen T. Cameron), 70:854-67.
Steps Toward a Comprehensive Model of Newspaper Readership (Laurence B. Lain), 63:69-74, 121.
Teletext Viewing Habits and Preferences (Lucy L. Henke and Thomas A. Donohue), 63:542-45, 553.
Television News and Audience Selectivity (Daniel G. McDonald and Stephen D. Reese), 64:763-68.
Television News Viewing by Older Adults (R. Irwin Goodman), 67:137-41.
Third-Person Effects and the Differential Impact in Negative Political Advertising (Jeremy Cohen and Robert G. Davis), 68:680-88.
Transnational Radio Listening Among Saudi Arabian University Students (Douglas A. Boyd and Morad Asi), 68:211-15.
Trust in Government and News Media Among Korean Americans (Steven H. Chaffee, Clifford I. Nass and Seung-Mock Yang), 68:111-19.
Two Comparisons of Rural Public Television Viewers and Non-Viewers in Northern Mississippi (Will Norton, Jr., John W. Windhauser and Susan Langdon Norton), 69:690-702.
The Uses and Gratifications of Rerun Viewing (Diane Furno-Lamude and James Anderson), 69:362-72.
Validating an Ethical Motivations Scale: Convergence and Predictive Ability (H. Allen White and R. Charles Pearce), 68:455-64.
VCR Owners’ Use of Pay Cable Services (Michael J. Murray and Sylvia E. White), 64: 193-95.
Video Movies at Home: Are They Viewed like Film or like Television? (Dean M. Krugman, Scott A. Shamp and Keith F. Johnson), 68:120-30.
Viewer Reactions to Content and Presentational Format of Television News (Ralph R. Behnke and Phyllis Miller), 69:659-66.
Viewer Reactions to Music in Television Commercials (Patricia A. Stout, John D. Leckenby and Sidney Hecker), 67:887-98.
Voter Learning in the 1988 Presidential Election: Did the Debates and the Media Matter? (Dan Drew and David Weaver), 68:27-37.
Voter Partisan Orientations and Use of Political Television (Kim A. Smith and Douglas A. Ferguson), 67:864-74.
When Characters Speak Directly to Viewers: Breaking the Fourth Wall in Television (Philip J. Auter and Donald M. Davis), 68:165-71.
Why Teenagers Do Not “Read All About It” (Cathy J. Cobb-Walgren), 7:340-47.
Journalism Quarterly Index-Advertising
Volumes 61 to 70
1984 to 1993
Subject Index: Advertising
Advertisements by Banks Before, During and After a Collapse (Cynthia De Riemer and Richard L. Baxter), 63:630-33.
Advertising and Commercial Speech Since the 1986 Posadas Case (Roxanne Hovland and Ronald E. Taylor), 67:1083-1089.
Advertising Practitioners Look at a Ban on Tobacco Advertising (John H. Crowley and James Pokrywczynski), 68:329-37.
Advertising’s Role in the Diffusion of Country-Western Trend in the U.S. (Gerald A. Schorin and Bruce G. Vanden Bergh), 62:515-22.
Alternatives to Newspaper Advertising, 1890-1920: Printers’ Innovative Product and Message Designs (Claire Badaracco), 67:1042-1050.
An Analysis of Japanese Television Commercials (Jyotika Ramaprasad and Kazumi Hasegawa), 67:1025-1033.
Army Advertising’s Perceived Influence: Some Preliminary Findings (William H. Harkey, Leonard N. Reid and Karen Whitehill King), 65:719-25.
An Assessment of the Cloze Procedure as an Advertising Copy Test (George Zinkhan and Edward Blair), 61:404-08.
Attention to Magazine Ads as Function of Layout Design (Leonard N. Reid, Herbert J. Rotfeld and James H. Barnes), 61:439-41.
Attributional Bias in Predictions of Retail Advertising, Content Preferences (Ann Marie Major), 67:826-37.
Baiting Viewers: Violence and Sex in Television Program Advertisements (Lawrence C. Solely and Leonard N. Reid), 62:105-10, 131.
Buying From A Friend: A Content Analysis of Two Teleshopping Programs (Philip J. Auter and Roy L. Moore), 70:425-36.
Changes in Stereotypes: Blacks and Whites in Magazine Advertisements (George M. Zinkhan, Keith K. Cox and Jae W. Hong), 63:568-72.
Channel One in High School Classrooms: Advertising Content Aimed at Students (K. Tim Wulfemeyer and Barbara Mueller), 69:724-42.
CLIO Commercials from 1975-1985: Analysis of 151 Executional Variables (Alice Gagnard and Jim R. Morris), 65:859-68.
Color Quality in Print Advertising (Anthony F. McGann and David Snook-Luther), 70:934-38.
Comparing Positive and Negative Political Advertising on Radio (Michael A. Shapiro and Robert H. Rieger), 69:135-45.
A Comparison of Cultural Values in British and American Print Advertising: A Study of Magazines (Katherine Toland Frith and David Wesson), 68:216-23.
Consumer Response to Seagram’s Equivalency TV Ad Campaign (Lauren Tucker, Roxanne Hovland and Gary Wilcox), 64:834-38.
Consumer Response to a TV Liquor Spot (Gary B. Wilcox, Roxanne Hovland and Dwight Fletcher), 65:195-96.
A Content Analysis of Visuals Used in Print Media Advertising (Sandra Moriarty), 64:550-54.
Contractual Offers in Advertising (George E. Stevens), 67:32-34.
Copywriting and the Prose of Hemingway (Florence G. Feasley), 62:121-26.
The Cross Elasticity of Demand for National Newspaper Advertising (John C. Busterna), 64:346-51.
Dimensional Relationships of Memory: Implications for Print Advertisers (Victor V. Cordell and George M. Zinkhan), 66:954-59.
An Editorial Comment (Donald L. Shaw), 68:325.
Effect of Cable Television on Advertiser and Consumer Spending on Mass Media, 1978-1990 (Jack Glascock), 70:509-17.
Effects of Attractiveness of the Endorser on the Performance of Testimonial Ads (Gary B. Wilcox, John H. Murphy and Peter S. Sheldon), 62:548-52.
Elements of Timing and Repetition in Award-Winning TV Commercials (Alice Gagnard), 66:965-69.
Facial Expressions in Magazines Ads: A Cross-CulturaI Comparison (Jae Hyun Choe, Gary B. Wilcox and Andrew P. Hardy), 63:122-26, 166.
Farm Journalists and Advertiser Influence: Pressures on Ethical Standards (Robert G. Hays and Ann E. Reisner), 68:172-78.
Feeling the Heat from Advertisers: Farm Magazine Writers and Ethical Pressures (Robert G. Hays and Ann E. Reisner), 67:936-42.
Female Roles in Radio Advertising (Gary Warren Melton and Gilbert L. Fowler, Jr.), 64:145-49.
Female Stereotyping in Advertising: An Experiment on Male-Female Perceptions of Leadership (William E. Kilbourne), 67:25-31.
Females and Minorities in TV Ads in 1987 Saturday ChildrenÕs Programs (Daniel Riffe, Helen Goldson, Kelly Saxton, and Yang-Chou Yu), 66:129-36.
Feminism and Advertising in Traditional and Non-Traditional Women’s Magazines (Linda J. Busby and Greg Leichty), 70:247-64.
Financial Services Advertising Before and After Crash of 1927 (Stephen E. Everett), 65:920-24.
Game Time, Soap Time and Prime Time TV Ads: Treatment of Women in Sunday Football and Rest-of-Week Advertising (Daniel Riffe, Patricia C. Place, and Charles M. Mayo), 70:437-46.
How Valuable to an Advertiser Are Secondary Audiences? (John C. Schweitzer), 63:752-56, 853.
Humor and Comparatives in Ads for High and Low-Involvement Products (Bob T.W. Wu, Kenneth E. Crocker, and Martha Rogers), 66:653-61.
Humorous Advertising in the Post, 1920-1939 (Gary B. Wilcox and Sandra E. Moriarty), 61:436-39.
The Information Content of Comparative Magazine Ads: A Longitudinal Study (Linly Chou, George R. Franke and Gary B. Wilcox), 64:119-24.
Informational Content of American and Japanese Television Commercials (Jyotika Ramaprasad and Kazumi Hasegawa), 69:612-22.
Is Bigger Better In Yellow Pages Ads? (Dennis Hinde and Gary Scofield), 61:185-87.
Measuring Recognition and Attraction in Corporate Advertising Trademarks (Frank Thayer), 65:439-42.
Methods of Presentation Used in Clio-Winning Television Commercials (Leonard N. Reid, W. Ronald Lane, Leila S. Wenthe and Otto W. Smith), 62:553-58, 691.
National Advertising Pricing: Chain vs. Independent Newspapers (John C. Busterna), 65:307-12.
Novelty vs. Practicality in Advertising Typography (Sandra Ernst Moriarty), 61:188-90.
Perceived Informativeness of and Irritation with Local Advertising (Yorgo Pasadeos), 67:35-39.
Policy Issues and Personal Images in Political Advertising in State Election (Margaret K. Latimer), 61:776-84.
Political Advertising for Federal and State Election: Images or Substance? (Margaret K. Latimer), 62:861-68.
Pricing of Advertising in Weeklies: A Replication (Stephen Lacy and Stephen Dravis), 68:338-44.
Product-Related Programming and Children’s TV: A Content Analysis (B. Carol Eaton and Joseph R. Dominick), 68:67-75.
Reactions to Political Advertising: Clarifying Sponsor Effects (Gina M. Garramone and Sandra J. Smith), 61:771-75.
Readability as a Factor in Magazine Ad Copy Recall (David A. Wesson), 66:715-718.
Receiver Prejudice and Model Ethnicity: Impact on Advertising Effectiveness (Hsiu-chen Sandra Lai, Zoe Tan and Marye Tharp), 67:794-803.
Recent and Future Economic Status of U.S. Newspapers (Jon G. Udell), 67:331-39.
Representation, Roles, and Occupational Status of Black Models in Television Advertisements (Jane W. Licata and Abhijit Biswas), 70:868-82.
Sex in Ads Targeted to Black and White Readers (James V. Pokrywczynski), 65:756-60.
Sound Advice on Brand Names (Bruce G. Vanden Bergh, Janay Collins, Myrna Schultz and Keith Adler), 61:835-40.
Suspension of the NAB Code and Its Effect on Regulation of Advertising (Lynda M. Maddox and Eric J. Zanot), 61:125-30, 156.
Taxing Newspaper Advertising Supplements: A Study of State Trends (Greg Stefaniak), 67:21-24.
Third-Person Effects and the Differential Impact in Negative Political Advertising (Jeremy Cohen and Robert G. Davis), 68:680-88.
Trends in Factual Claims in Ads in Magazines, 1958, 1968 and 1978 (Dan Sarel), 6l:650-54, 743.
The Use of Blacks in Magazine and Television Advertising: 1946-1986 (George M. Zinkhan, William J. Qualls and Abhijit Biswas), 67:547-49.
Use of Endorsers in Magazine Advertisements (Patricia A. Stout and Young Sook Moon), 67:536-46.
Use of Linguistic Characteristics with Various Brand-Name Styles (Bruce G. Vanden Bergh, Keith E. Adler and Lauren Oliver), 65:464-68.
The Use of Nostalgia in Television Advertising: A Content Analysis (Lynette S. Unger, Diane M. McConocha and John A. Faier), 68:345-53.
Viewer Reactions to Music in Television Commercials (Patricia A. Stout, John D. Leckenby and Sidney Hecker), 67:887-98.
Voter Responses to Negative Political Ads (Gina M. Garramone), 61:250-59.
When the Newspaper Closes: A Case Study of What Advertisers Do (Mary Alice Sentman), 63:757-62.
Journalism Quarterly Subject Index-Volumes 61 to 70
The following is an index by subject of articles that appeared in Journalism Quarterly from 1984 to 1993. (In 1995 Journalism Quarterly changed its name to Journalism & Mass Communication Quarterly.)
Government and Mass Communication
Media Management and Ownership
