Religion and Media Interest Group
2021 Abstracts
Extended Abstract • Faculty • Ibrahim Abusharif • Competing Binaries: “Sufism” vs “Salafism” in The New York Times • In recent years, there have been a string of violent acts committed by extremist Salafists and Taliban against Sufi Muslim worshipers, mosques, and shrines. In covering these acts, The New York Times reporters employ terminologies that seek to explain to readers what Sufism is. In doing so, the newspaper often uses words that unintentionally create a news frame that indicates a binary between Sufism and Islam itself. This study examines through qualitative textual analysis the usage of framing terminologies (such as “sect” or “strain” of Islam) in articles describing Sufism.
Research Paper • Student • LaRisa Anderson, University of Texas at Austin • “You can’t fight what’s already happening, right?”: A Case Study of Christian Live-Streaming • Amongst the myriad expressions of church, live-streaming services are a growing format of evangelism. This case study investigates two churches of varying sizes, demographics, and resources in Austin, Texas who use live-stream services in unique ways. Current literature on the interplay of religiosity and media are discussed including the influence of televangelism. I specifically focus on the nature of communal engagement in the context of live-stream as a definitive characteristic of church. As explicated by John Wright (1987)’s framing of community within the Church, this project explores: How do churches who use live-stream technology facilitate communal engagement? Or rather, how do church leaders intentionally replicate community online? To what extent are the producers of content for churches cognizant of the necessity for community formation? A total of six church officials and other religious personnel were interviewed for approximately 60 minutes. Each were asked to operationalize the community of their church in the physical space and the community they suspect is developing online. Interview data as well as observational field notes were used as source material for content analysis. The hypothesis that churches might neglect the online audience or minimize its use was supported. Findings indicate three suppositions for live-stream approaches: healthy discourse, points-of-entry, and innovation and expansion. These are aided by one constructive finding regarding the reactionary nature of technology adoption in the church. Limitations and future research suggestions are also discussed.
Research Paper • Student • Ruta Kaskeleviciute; Helena Knupfer; Joerg Matthes, University of Vienna • Who Says “Muslims are not Terrorists”? News Differentiation, Muslim vs. Non-Muslim Sources, and Attitudes Toward Muslims • In a quota-based experiment (N = 291), participants were confronted with news about terrorism. We manipulated source (non-Muslim, Muslim) and degree of differentiation between Muslims and terrorists to analyze effects on explicit and implicit attitudes toward Muslims. Undifferentiation predicted negative explicit attitudes but did not affect implicit attitudes. Participants perceived non-Muslim sources as more similar. The effects of undifferentiation on hostile attitudes were more pronounced when sources were perceived as similar compared to less similar.
Research Paper • Faculty • Suman Mishra, Southern Illinois University Edwardsville • Branded Spirituality: Gurus, Globalization, and Neo-Spiritual Nationalism in Indian Marketplace • Scholars have examined the role of Christianity, Islam, and Judaism in marketing practices and in shaping consumption, but similar research related to Hindu religion and associated spirituality in the Eastern marketplace has been scant. This study informs about the new trend of commodification of spirituality in India by examining the advertising of brands associated with prominent spiritual gurus in India. The study highlights how Indian gurus are harnessing the power of Hindu religion and spirituality and combining it with political ideology to add value to their brands and structure consumer choice. The process has worked to direct Indian consumers toward local brands and away from multinational brands by fostering spiritual nationalism, a movement expressed through messages such as sudhta (purity), Ayurveda (nature and naturopathy), rejuvenation, divinity, and swadeshi (local) in brand advertising.
Research Paper • Faculty • Gregory Perreault; Kathryn Montalbano • From Lifestyle Journalism to General News: Field Theory in the hard news turn of religion reporting • In the spirit of Ranly (1979) and Buddenbaum (1988), the present study analyzes the role of religion reporting with the journalistic field. Personnel cuts within newsrooms and the development of “religion reporters” operating from religious institutions necessitate a re-exploration of the field. At stake is the coverage of religion, a topic that continues to be near-and-dear to the vast majority of people in the United States, nearly 79 percent of which identify as religious (Putnam & Campbell, 2010). Simultaneously, the majority of the United States tends to think journalists cover religion poorly. Through the lens of field theory, this study analyzes 20 interviews with U.S.-based religion reporters who work for both mainstream and religious publications. This study finds that as a result of weak economic capital, religion reporting shifted to the general news beats of courts, crime and education. This shift yielded two results: a loss of specialization in reporting of religion, and a loss of much of the lifestyle journalism, or audience-oriented, guidance-oriented news, within the specialty. New entrants, in the form of reporting from religious organizations, offer a means with which to reintroduce lifestyle journalism into the field, thereby facilitating their entry into the field.
Extended Abstract • Faculty • Brian Smith, Brigham Young University; Danielle Hallows; Maggie Vail; Caleb Porter; Alycia Burnett; Camilla Owens; Kateryna Kravchenko • Rise of the Religious Influencer? Examining Faith-Based Influence on Social Media • With their increasing impact, social media influencers are an emerging focus in communication research. Their influence on religious activity is of particular relevance, given the growing use of social media for religious and faith-based purposes. This study examined religious advocacy on social media through in-depth interviews with 20 faith-based influencers. Results showed a duality of social media use among influencers—evangelism and self-transcendence were primary motivations. Additionally, dialogic rather than monologic communication was dominant.
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