Media Management, Economics, and Entrepreneurship 2019 Abstracts
The Exception is the Rule: Structural Factors and the 21st Century Television Audience • Marianne Barrett, Arizona State University; Harrison Mantas, Arizona State University • This study uses Nielsen ratings data for prime-time programs aired by each of the five broadcast networks (ABC, CBS, CW, Fox and NBC) for three seasons—fall 2014 through spring 2017 to examine the degree to which traditional structural factors impact program performance.. The study found little predictability in the networks’ scheduling practices and noted their propensity to rely on stunting and conservation of scarce resources to maximize ratings which speaks to the complexity of the contemporary television landscape.
Can Newsroom Values Coexist with Native Advertising? Navigating Boundaries for a New Revenue Model • Jake Batsell, Southern Methodist University • This study, based on 17 interviews in the U.S. and Scandinavia, explores how the emergence of native advertising forced news organizations to negotiate boundaries for a new revenue model challenging traditional conceptions of the press’ role in society. The study explores how media professionals are incorporating traditional journalistic values, routines and practices as the news industry embraces native advertising. Guided by social responsibility theory, the study identifies four main themes in news organizations’ native advertising strategies.
What’s in a job posting?: A content analysis of legacy media job listings • Anna Aupperle; Jenna Grzeslo • Students in telecommunications and television departments are often expected to be able to use the industrial skills they learned in college when applying to paying jobs after graduation. However, little research has been conducted amongst television-owning companies to see what skills legacy media firms are requesting of their entry-level employees. This content analysis purports to answer the questions of what positions these companies are trying to fill as well as the skills necessary to be competitive in that job market.
Social Media Competitive Analysis and Texting Mining: A Facebook Case Study in a Local Television Market • Miao Guo, Ball State University • To increase competitive advantage and effectively assess the competitive environment of business, today media companies need to monitor and analyze social content and user behavior from both their own social media platforms and competitors’ social sites. A social media competitive analytics framework is proposed to consider three aspects: social media presence, social media user behavior, and social content marketing strategies. The results showed two divergent social media deployment patterns among these five local television stations.
River of trauma: STS, PTSD, and the emotional double bind for news organizational leaders • DESIREE HILL, University of Central Oklahoma • Terror attacks, disasters, and other deadly events send shockwaves of trauma throughout organizations. Studies have documented journalists’ trauma, but effects for organizational leaders have not received attention. A qualitative study with two data sets focuses on an overarching research question: how do organizational leaders in news organizations experience traumatic news events? Findings contribute to existing research by revealing that top organizational leaders in news organizations experience secondary traumatic stress, PTSD, and other negative emotional outcomes.
Government Regulation of Online Audio-Visual Entrepreneurship in China: Experiences from the Administration in Beijing • Wenqian Xu, Division Ageing and Social Change (ASC), Linköpings Universitet; Hongchao Hu, School of Journalism and Communication, Renmin University of China • This article aims at investigating (1) how the government regulates online audio-visual enterprises and content, and (2) what the major influences of government regulation on online audio-visual entrepreneurship are, with a specific focus on the administration in Beijing. This study draws from data gained from semi-structured interviews with 14 respondents. It finds that license management and content censorship are principal approaches to regulating practices of online audio-visual entrepreneurship in Beijing.
Is TV Sustainable in Future? A Comparison with Smartphone • Kyungji Lee; Jong Woo Jun, Dankook University; Jae Hee Park, University of North Florida • This study is designed to explore the different degrees of media usage and antecedents between TV and smartphones among consumers. Survey method was utilized, and a total of 321 respondents participated in the study. Self-congruence, trust, and immersion were used as antecedents of consumer media usage. Regarding content structure, self-congruence influenced content trust, which in turn led to audience immersion. Direct relationships between self-congruence and immersion were also found. Trust is the only statistically significant antecedent for TV consumption, while self-congruence and immersion are the meaningful antecedents of smartphone use. Content trust influenced smartphone use negatively. The findings provide academic and managerial implications for content marketers and adverting media planners.
What happened to the Global Over-the-Top Video Markets? • Sangwon Lee, Kyung Hee University; Seonmi Lee; Hye Min Joo • This study examines the factors influencing global OTT video market growth. The results suggest that Netflix’s market entry, OTT platform competition, traditional pay TV market size, and broadband infrastructures contribute to the OTT video market growth. The study also demonstrates that the traditional pay TV market and the OTT market grow together. However, the findings also reveal a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services.
Navigating the External Realities: A Case Study of Bangladeshi Media Managers • Sohana Nasrin, University of Maryland • Traditionally, the Bangladeshi media scenario was dominated by legacy mainstream media that were managed by people who value control and stability. However, the new media managers are leaning towards innovation and creativity. By utilizing the Competing Values Framework (CVF) (Quinn,1984), this research identifies the managerial competencies applicable to traditional media managers and non-traditional media managers. It also delineates how those two approaches are similar and different and how that affects management of these organizations.
Two Player Mode: Factors That Influence Capital Committed To Video Game Crowdfunding Campaigns on Kickstarter and Indiegogo • Phuong Nguyen, Phuong Nguyen; Geoffrey Graybeal • Crowdfunding has become a common and important funding method for start-ups ventures in the United States, and has been expanding globally. In this study we replicate Cha, 2017’s study on finding factors influencing the success of crowdfunding campaigns for video games. The analysis of 959 crowdfunding campaigns on 2 platforms Kickstarter and Indiegogo suggest that human capital, media and platform choice, the use of media and graphics, and geography influence the success of crowdfunding for video games.
Consumer Personality and Lifestyles at the Box Office and Beyond: How Demographics, Lifestyles and Personalities Predict Movie • Anthony Palomba, St. John’s University • While movie studios have leveraged data traditionally through demographics, there may be missed opportunities in securing further granular insights through personality and lifestyle scales. Due to the amount of hyper-competition among movies but also across platforms, marketers and advertisers may revisit consideration of how consumer personality and consumer lifestyle may aid them in predicting movie frequency consumption across genres and platforms. This study deployed a survey and collected a national randomized sample (N=301). Implications include cultivating consumer profiles and anticipating how certain personalities and lifestyles may help measure certain movie genre and movie platform consumption.
Ingredient Branding at the Box Office: How Creative Genre Fit and Familiarity Predict Movie Theater Attendance • Anthony Palomba, St. John’s University • This study examined how consumers’ perceive creative genre fit and creative familiarity predict movie theater attendance. Most movie marketing scholars have investigated movie theater box office based on measurements such as the number of screens available, the time of year, movie genre, and whether critics have bestowed positive or negative reviews upon the movies.
Journalism’s Backstage Players: A Population Ecology and Roles Analysis • Lindsey Sherrill, University of Alabama; Jiehua Zhang, University of Alabama, Tuscaloosa; Danielle Deavours, The University of Alabama; Yuanwei Lyu, University of Alabama, Tuscaloosa; Nathan Towery; William Singleton, University of Alabama; KEQING KUANG, The University of Alabama; Wilson Lowrey • Professional associations have been mostly overlooked in news industry research. This study uses a population ecology of journalism professional associations from the 1800s forward, and a content analysis of current association websites to reveal associations’ patterns, types, and roles. Findings suggest associations change little over time, and that associations have turned inward, embracing roles that are internally oriented toward members and their identities rather than roles that are externally oriented toward support of the profession.
Anytime, Anywhere, and Commercial Free? Consumer Attitudes of Premium and Advertising- Supported Subscribers of the Digital Streaming Service Hulu • Alec Tefertiller, Kansas State University; Kim Sheehan, University of Oregon • With the advent of web-streaming video and audio media content, streaming media companies have given consumers the choice between advertising-supported and premium, ad-free versions of their products. Most notably, the streaming video site Hulu offers multiple price points, including ad-supported and ad-free subscriptions. Using an online survey of Hulu users (N = 362), it was determined that ad-supported users valued advertising more; however, there were no differences in luxury consumption, price consciousness, and sales proneness.
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