Media Management and Economics 2006 Abstracts
Media Management and Economics Divisions
Leading to Manage or Managing to Lead?: The Roles of Bharat Dutta Koirala in the Professional Development of Nepali Media • Dharma Adhikari, Georgia Southern University ? Leadership is often confused with management, and vice versa. Applying concepts developed and defined in the scholarly literature in the West, this cross-cultural study examines the leadership and managerial roles of Bharat Dutta Koirala, one of Asia’s prominent media professionals. The concepts serve as heuristics to examine the influences on the practice of journalism in a developing nation, as reflected in the works of Koirala during the late 1980s and 1990s.
The Deregulatory Effects of the Telecommunications Act of 1996 on the Broadcasting Industry: Expectations vs. Reality • Yong Cao, Southern Illinois University-Carbondale and Ke Zhong, The University of Texas at Tyler • This study finds that the deregulation introduced by the Telecommunications Act of 1996 had significant positive effects on stock returns for the sample broadcasting firms. The study provides evidence that firms centering on broadcasting business and firms with small market size gained more from the deregulation in terms of increases in market value.
Reasons behind Newspaper Journalists’ Job Satisfaction, Organizational Commitment and Turnover Intentions: A Cross-Cultural Study • Li-jing Arthur Chang, Jackson State University • The study surveyed newspaper journalists in the United States and Taiwan. Results showed for both countries, different sets of factors affect journalists’ job satisfaction and dissatisfaction. Findings also indicated that journalists from the two nations have their organizational commitment affected by role ambiguity, job satisfaction, vertical individualism and horizontal collectivism. In addition, while U.S. journalists’ commitment is affected by horizontal individualism, their Taiwanese counterparts’ commitment is influenced by vertical collectivism.
Branding Television News in a Multichannel Environment: An Examination of Network News Brand Personality, Antecedents, and Effects • Sylvia M. Chan-Olmsted and Jiyoung Cha, University of Florida • Adopting the construct of “brand personality,” this paper examines the perceived differences between the brands of CNN, Fox News, MSNBC, CBS news, NBC news, and ABC news; investigates the factors influencing their brand images; and assesses the consequences of these brand perceptions. Three dimensions—competence, credibility, and excitement—were found to represent the personality facets of the network news and affect audience attitude, loyalty, and usage toward the news brands.
Applying an Episodic Analysis Technique to Long-Term Ratings Data: A Case Study of Three Cable News Brands • Steven J. Dick, Modern Media Barn and Walter S. McDowell, University of Miami • Using a newly proposed diagnostic technique inspired by the science of seismology, the purpose of this study was to determine the practicality of analyzing ratings disturbances exhibited in longitudinal datasets. As a case in point, seven consecutive years of weekly ratings for CNN, Fox News and MSNBC were analyzed according to episode, duration, effect on share, intensity and interaction with competition.
Location matters: Newspaper entry into Pittsburgh monopoly market fosters local editorial competition and marketplace of ideas • Steve Hallock, Southern Illinois University • This study is a followup to an analysis of the Pittsburgh metroplex newspaper market that found competition involving the Greensburg-based Tribune-Review and the Pittsburgh Post Gazette did not substitute for same city competition when it comes to localism. This new research, following the Tribune-Review’s move into Pittsburgh, found a true competitive market in the first instance of a newspaper challenging an established large-market monopoly daily since The Washington Times was founded in 1982.
Competitive Advantages of the Mobile Advertising Industry: A Comparative Study Between U.S. and Korea ? SangMi Lee and Jennifer L. Lemanski, University of Florida • Korea is the world leader in mobile communications and their mobile advertising industry is also developing very fast, while mobile advertising market is at the first stage in U.S. This study compared the mobile advertising industry of the U.S. and Korea, and examined which conditions affect mobile advertising industry in each country based on Porter’s Diamond model.
The Impacts of Market-based Standardization Policy on the Mobile Deployment in OECD Countries: An Empirical Analysis • Sangwon Lee, University of Florida • Policy issues of market versus mandated standards have been addressed for mobile system. This article assesses the impacts of market-based standardization policy on the mobile deployment in OECD countries. It was found that market-based standardization policy and competition have lead to faster adoption of mobile technology in the mobile market. It may imply that as the mobile technology is matured in the market, competing system in the mobile markets is more effective for mobile deployment.
Journalism and blogging: A test of a model of occupational competition • Wilson Lowrey and Jenn Mackay, The University of Alabama • Adopting a “systems” framework from the sociology of occupations, this study proposes a model that depicts vulnerabilities of journalism in the face of challenges from blogging, and the conditions under which journalistic practice is likely to change in order to address vulnerabilities.
Content diversity in women’s cable networks: A study of Lifetime, Oxygen, and WE • Lisa Marshall, Bowling Green State University • The purpose of this paper is to analyze the three women’s cable television networks, Lifetime, Oxygen, and WE, to compare program content diversity. Using four weeks of programming, this paper compares ratings and finds the level of program duplication across the networks. Using the Simpson’s D dual-concept of diversity index, this study found that Oxygen was the most content diverse network with a measurement of .83. WE was second (.67) and Lifetime was third (.58).
Why TV Cume Matters Exploring the Notion of Ratings Replenishment in Daily Local Newscasts as a Case in Point • Walter S. McDowell, University of Miami • The purpose of this paper was to demonstrate the value of analyzing accumulated television audiences over time. To that end, disparities between Average Quarter Hour (AQH) and Cume ratings were explored during a typical sweep period among four local newscasts in one major market. Although the AQH data revealed considerable stability in audience size across each day of the week, calculations of audience turnover using Cume data uncovered an underlying volatility in audience retention.
Pawns in a Global Chess Game: A case study of Rupert Murdoch’s China Strategy • Cynthia Mitchell, Central Washington State University • This case study analyzed the various strategies Rupert Murdoch and News Corp. employed to try to gain Star TV’s entrance into China. With those results, a typology was developed that can serve as a framework to help consumers, analysts and regulators understand the business, editorial and promotional activities of multi-media companies and how they can impact various parts of a company and its reputation.
Diversity in the Korean Cable Industry: Trends in Ownership Concentration and Program Content Diversity • Siho Nam, University of North Florida • This paper demonstrates that Korean cable may be rich in variety, but poor in diversity. A set of economic measures reveals an increasing trend of ownership concentration in the cable industry. In addition, an analysis of program content diversity shows that the recent exponential growth in cable channels did not result in any meaningful increase in content diversity, if measured two-dimensionally in terms of distributive equality among different content types.
Skating on Thin Ice: Promotional Strategies for a Fourth-Place Network in the 2006 Winter Olympics • Gregory D. Newton, Ohio University and Glenda C. Williams, University of Alabama and Andrew C. Billings, Clemson University, and Susan T. Eastman, Indiana University • This study looks at NBC’s use of promotion for subsequent prime-time programming during the 2006 Winter Games. Although the network achieved some dramatic promotion successes following the 2004 Summer Games, and again devoted substantial resources during the coverage from Torino to promoting their lineup, the result has been mediocre at best. Most shows suffered ratings declines following the Games, and only one program substantially improved the ratings for its time slot post-Olympics.
The Effect of Audiences’ Ideological Views on the Consumer-Based Brand Equity of CNN, Fox News, and MSNBC • Tayo Oyedeji, University of Missouri-Columbia • This study explores the effect of ideology on the consumer-based brand equity (CBBE) of Fox News, CNN, and MSNBC. Aaker’s (1991) and Keller’s (1993) conceptualizations of CBBE were used to create the brand equity measure while respondents’ attitudes towards contentious policy issues and political personalities was used to measure ideology. The study found that ideology did not affect the CBBE of CNN and MSNBC, but had significant effects on the CBBE of Fox News.
Convergence and diversification in US broadband cable industry: An empirical analysis of the deployment pattern of cable telephony in local telecommunications markets • Sangho Seo, The Pennsylvania State University • The primary purpose of this study is to examine the deployment pattern of cable telephony in the U.S. local telecommunications market. This study has modeled that the size of local market and the specific cost advantages of a local cable system have a direct effect on the deployment of residential cable telephony of a cable operator.
The Perception of Management Team Effectiveness with The Daily Universe • Casey Stauffer and Quincy Beal, Brigham Young University • Abstract not available.
The Newspaper/Broadcast Cross-Ownership Ban: A Search for a Middle Ground? • Dan Sullivan, University of Minnesota • The debate over whether the FCC should lift its ban on newspaper/broadcast cross-ownership has been a highly contentious and emotionally charged one. While volumes of evidence have been offered on both sides, the actual debate has been not only simplistic, but theoretically and empirically flawed. This paper reviews these weaknesses and offers a new framework that provides a basis for identifying possible “middle ground” steps that the commission might take.
Value Systems and Decision-Making Styles of Newspaper Editors • George Sylvie and J. Sonia Huang, The University of Texas at Austin • As American newspapers face a crossroads of declining readership, quality concerns, changing technology and public tastes, newspaper decision-making – and its role in that crossroads – remains unexamined. The authors do a follow-up inspection of results from a national survey of U.S. editors charged with the practical aspects of choosing, justifying, editing, and publishing the news.
“A La Carte” Cable Program Offering: The Perspective of the Independent Cable Operator • Max Utsler, University of Kansas and Barrett Sydnor, Sydnor and Associates • This survey of members of the National Cable Television Cooperative explores the attitudes of small, independent cable television operators regarding a possible change to “a la carte” programming. “A la carte” would theoretically maximize viewer choice and address Federal Communications Commission concerns over objectionable content. While NCTC members were fairly sure a la carte would please most subscribers, many thought “a la carte” would negatively impact both cable operators and programmers.
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