Graduate Education 2002 Abstracts
Graduate Education Interest Group
Axis of Evil vs. Sunshine Frame: U.S. and S. Korean TV News Coverage of President Bush’s Visit to S. Korea • Jong Hyuk Lee and Yun Jung Choi, Missouri • This study examines how different frames were used by the U.S. and South Korean network news in covering President Bush’s visit to three Asian countries. Authors predicted that the U.S. media would use an “Axis of Evil” frame while South Korean media would use a “Sunshine” frame, each reflecting their government’s policy toward North Korea. A total of 79 broadcasting news stories, sampled from four U.S. networks (NBC, CBS, ABC, FOX) and three South Korean networks (KBS, MBC, SBS), were content analyzed.
Learning to do What Comes Naturally: Delivery Instructions in Broadcast News Textbooks • Catherine Winter, Minnesota-Duluth • Broadcast news textbooks should draw on linguistic research to offer more principled instruction in conversational delivery. Popular textbooks offer little guidance on which words to emphasize when reading aloud. Research suggests that listeners understand copy read aloud better if the reader put emphasis where it would fall in natural speech. Textbooks should explain the systematic relationship between parts of speech and emphasis to offer students a system for marking scripts and delivering news more effectively.
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