Cultural and Critical Studies 2001 Abstracts
Cultural and Critical Studies Division
“I’m Not a Feminist… I Only Defend Women as Human Beings”: The Production, Representation and Consumptions of Feminism in a Telenovela, • Carolina Acosta-Alzuru, University of Georgia • This study investigates the encounter between feminism and a successful Venezuelan telenovela. It focuses on the meaning(s) associated with the terms feminism and feminist in Venezuela, and how these meanings are both a reflection and a constitutive element of the country’s culture. Drawing on Gramsci’s concept of hegemony, the representation of feminism in the serial is examined through textual analysis. In addition, the production and consumption of this representation is analyzed through interviews with the head writer and actors, and with audience members. The findings suggest a separation between the telenovela’s empowering message for women and Venezuelans’ understanding of feminism. This split mirrors the paradox that feminism faces worldwide: it is an influential movement that is, nevertheless, widely stigmatized.
http://feminist.identity/in/Web.sites.for.women/ Or, Analyses of Feminist Identity in Web sites of Chick Click, Cybergirl, iVillage and Women.com Networks • Debashis “Deb” Aikat, University of North Carolina-Chapel Hill • Based on concepts related to cultural studies and detailed discourse analyses of top four mainstream women’s Web sites, this study examined the level of discourse regarding feminist identity based on five specific categories: 1. Empowerment, 2. Sexuality, 3. Justice and equality, 4. Action for Social, Political and Economic Change, and 5. Other Pertinent Themes.
The work of being watched: interactive media and the exploitation of self-disclosure • Mark Andrejevic, University of Colorado-Bolder • In the era of new media interactivity, the development of customized marketing and production is increasingly reliant upon the work consumers and viewers perform by being watched. This article explores the role of the “labor of being watched” in rationalizing the process of customized consumption in general and of television viewing in particular. By way of example, this article takes up the case of digital VCR technology, which allows consumers to be “watched” while they are watching TV.
Literacy “Problems” and Skill “Solutions”: Toward Critical Communication Classes • Ralph J. Beliveau, University of Wisconsin Oshkosh • My discussion of education and media is concerned with kinds of literacy and their reproduction. The first part concerns the idea of “skills” in communication. Are “skills” classrooms becoming “deskilled” themselves, as important critical questions are decided from above and removed from the active classroom? Secondly, is there a way of conceiving of literacy that can respond to this problem, a literacy that goes beyond communication “skills” into developing critical reflective practitioners? Examples from a classroom ethnographic study are included.
THE MIDDLE EAST AS WILD WEST: NEWS OF TERRORISM IN ISRAEL THROUGH AN AMERICAN LENS • Dan Berkowitz and Dina Gavrilos, University of Iowa • no abstract
THE WAYWARD CHILD: An Ideological Analysis of Sports Contract Holdout Coverage • Ronald Bishop, Drexel University • Journalists write and talk frequently about the escalating salaries earned by professional athletes. However, special scorn is reserved for those athletes who holdout – for more money, or to renegotiate their contracts. In this ideological analysis, I explore the ideology that emerges from beat coverage by Seattle sportswriters of the 1999 holdout by Joey Galloway, a star receiver for the Seattle Seahawks. From July to November 1999, Galloway and the Seahawks were embroiled in a very public dispute over a contract extension sought by Galloway. My analysis is built on the idea that certain ideologies become dominant, to the exclusion of ideologies which present alternative perspectives. These perspectives are marginalized or suppressed Thus, one way of “seeing the world” holds sway – it achieves hegemony. For sports fans in Seattle, it becomes the preferred reading of Galloway’s conduct. Articles for the analysis were taken from Seattle’s two daily newspapers and cover the entire holdout. The ideology that emerges from these articles revolves around several key ideas: the team is sacred – it is bigger, and has more value, than any of its individual members; the coach is the ultimate authority figure, one whose judgment should never be questioned; a holdout by its very nature threatens the team; and players who do hold out are seen as greedy, selfish, and disloyal, or at the very least, driven solely by pragmatism. It was a news frame created and advanced by team officials. Seattle beat writers painted a picture of Galloway as a spoiled, petulant child who had to be stripped of his individuality and spend some time alone (a “time out?”) before coming back to the team. His holdout was positioned by reporters as a disruption – to the lives and careers of Galloway’s teammates, the progress of the team, and even to the relationship between the team and its fans in Seattle The holdout was set against a backdrop which saw team officials yearning for a simpler time when holdouts did not happen. Findings from the analysis can be used to help reporters improve their coverage of contract negotiations.
Rethinking Representations of Disability on Primetime Television • Christopher Campbell and Sheri L Hoem, University of Idaho • This paper argues that recent portrayals of people with disabilities on primetime fictional television demonstrate, first, reinscriptions of the stereotypical representations that have dominated traditional portrayals of disability in popular culture and, second, more complicated and beneficial representations that contradict the dominant representation. The paper includes “readings” of 1) an X-Files episode that prominently features characters historically associated with freak shows, and 2) three recent primetime dramas that include guest appearances by Marlee Matlin, an Oscar-winning actress who is deaf
“Don’t Want No Short People ‘Round Here”: Disrupting Heterosexual Ideology in the Comic Narratives of Ally McBeal • Brenda Cooper and Edward C. Pease, Utah State University • no abstract
ETHNOGRAPHY IN JOURNALISM: LAUGHABLE PREMISE OR NARRATIVE OF EMPOWERMENT? • Janet M. Cramer and Michael McDevitt, University of New Mexico • The purpose of this paper is to provide a critical theoretical rationale for the use of ethnography as a reporting method. The authors describe the need for ethnographic reporting in light of the functional tendency of the press to preserve the social order at the expense of marginalized groups. By arguing for journalistic autonomy and strong objectivity, the authors describe principles and ethical considerations of ethnography and provide a case study example of ethnographic journalism.
Framing the Militia Movement: A Ten-year Textual and Visual Analysis of Network News • Marie Curkan-Flanagan, University of Southern Florida and Dorothy Bowles, University of Tennessee-Knoxville • This study focuses on the contemporary militia. Using framing analysis as a theory, this study investigates the relationship between network news and the militia movement. Here, frames provide a systematic way of explaining how people use expectations to make sense of reality. Methodologically, this study uses a grounded theory approach. Through textual analysis of verbal and visual texts in three hundred and seven television news stories taken from ABC, CBS, and NBC newscasts from 1989 to 1999, this study found that the major frames used by network reporters and producers included: terrorism, domestic terrorism, war and peace, and government control to frame the militia movement.
Policing the Boundaries of Truth in Journalism: The Case of Alastair Reid • Elizabeth Fakazis, Indiana University • no abstract
Africa.com: The Self-Representation of Sub- Saharan Nations on the World Wide Web • Elfriede Fursich, Boston College and Melinda B. Robins, Emerson College • In a textual analysis of government Web sites of 34 sub-Saharan countries, we evaluate whether African nations can use the Internet to overcome their traditional low profile on the world stage. Our analysis finds that the sites echo the ongoing struggle over the definition and purpose of the nation-state in a globalized era. African countries present a reflected identity mirroring Western interests. We conclude that the potential of the Internet as an equalizing force in the global information flow tends to be exaggerated.
The Newseum and Collective Memory: Narrowed Choices, Limited Voices and Rhetoric of Freedom • Rachel M. Gans, University of Pennsylvania • Using the concepts of collective memory, the public sphere and political economy, this paper critically examines the narrative of the Newseum, the Freedom Forum’s museum of the news. This paper contends that the Newseum presents a narrative that is unresponsive to real criticism of the press, limits visitors’ ability to explore alternative ideas, and does so while invoking collective memory and a rhetoric of freedom.
Arab-Americans in a Nation’s “Imagined Community”: How News Constructed Arab-American Reactions to the Gulf War • Dina Gavrilos, University of Iowa • This study sought to investigate how “alternative” discourses about the Gulf War were presented in the news media at that time through the case of the Arab-American community. The central point of this paper is that although Arab-American concerns were articulated through some news media, these discourses were constructed in ways that ultimately maintained and reinforced the hegemonic notion of America as an “imagined community” deserving of citizens’ sentimental attachments and loyalties.
News Media and Sources in the Framing Process: An Ideological Criticism on the Media Framing of a Political Issue • Sungtae Ha, University of Texas-Austin • In the process of frame contests, sources play the role of frame sponsors representing various positions on an issue because they are the voices that can be heard or read in media texts. The issue of calls for President Clinton’s resignation is a great opportunity to examine the role of sources in a framing process in that many parts of American political power structure as frame sponsors have been involved in the issue. The findings support the assumption that news media routinely reflect the issue frames of the dominant political power groups. In this process, diverse news sources play the role of frame sponsors competitively imposing their voices in the texts. Two points should be noted: first, the degree of political involvement of sources becomes a significant explanatory device for understanding the role of sources in news texts. Second, sources of different political involvements employ different frame devices in terms of the level of contextualization.
Looking the Part: U.S. Anchorwomen as ‘Other’ • Elizabeth Blanks Hindman and Tracy Briggs Jensen, North Dakota State University • This project examines whether U.S. anchorwomen feel pressure over their appearance, the origins of that pressure and the its perceived effects upon the women. In-depth telephone interviews with local news anchorwomen were analyzed using Beauvoir’s theory of “Woman as Other.” The study concluded that, in fact, television anchorwomen perceive themselves, and are treated as, “other” to anchormen. Specifically, there is evidence of “man as the norm; woman as different,” and “woman made, not born.”
On the Road to War: The Use of Transportation as a Rhetorical Device in Martha Gellhorn’s War-torn Travel Journalism • Marcie L. Hinton, Berry College • War Reporter Martha Gellhorn’s non-fiction can best be understood as an original form of travel writing. This study explores how Gellhorn established a relationship with her audience by providing a vivid style of war reporting through her rhetoric of transportation. As a reporter throughout most of the twentieth century’s wars, Gellhorn straddled the line between traditional and contemporary travel writing while enlarging the frontier of cultures and creating a unique form of war-torn travel journalism.
The Buccaneer as Cultural Metaphor: Pirate Mythology in Nineteenth-Century American Periodicals • Janice Hume, University of Georgia • Daring pirates-of-old hold a place of honor in collective public imagination, and the American press has passed along their romantic tales, amplifying and legitimizing them for a mass audience. This study traces the progression of buccaneer legendary in nineteenth century American magazine articles, examining: (1) uses of history and memory, (2) pirate actions, (3) pirate attributes, and (4) deaths of the pirates. Each offers clues into a changing American press and culture.
The Making of an Outlaw Hero: Jesse James, Folklore, and Nineteenth Century Missouri Journalists • Cathy M. Jackson, Norfolk State University • This descriptive study notes the literary and folkloric rise of Jesse James to outlaw hero status; and through the use of social construction of reality theories, places him and newspaper stories as products of the crisis-filled, post-Civil War society in Missouri. A random perusal of Missouri newspapers from 1866-1882 reveal that journalists infused their stories with elements of oral narratives, insuring that James not only would achieve folkloric fame, but would live forever both in print and in history.
Reagan-Era Hollywood • Chris Jordon, Pennsylvania State University • Reagan-era cinema is a period in filmmaking history during which a U.S. president served as a causal agent of intersecting trends in Hollywood’s political economic structure, mode of production, and construction of the success ethic. Concentrations of ownership which occurred under Reaganomics and deregulation promoted a tent-pole strategy of blockbuster production which privileged movies about white hegemony, nuclear family self-sufficiency, and conspicuous consumption associated with mall multiplex culture, suburbia, and the 1980s neoconservative movement.
Voices Between the Tracks: Disk Jockeys, Radio and Popular Music, 1955-60 • Matthew A. Killmeier, University of Iowa • While much of the literature on radio and popular music of the period portrays disk jockeys as having a large degree of freedom, this paper challenges this rendition and argues their autonomy was constrained by a number of institutional and industry pressures. Based upon discourses in industry and lay publications, the author argues disk jockeys were pressured by recording industry largess and station management, which constrained their autonomy and public representation.
International Relations and National Public Discourse: U.S. Press Framing of the Benetton Death Row Campaign • Marwan M. Kraidy and Tamara Goeddertz, University of North Dakota • In this paper we analyze Benetton’s 2000 Death Row advertising campaign as a site of cultural production where ideological differences on capital punishment between the United States and Europe are played out. More specifically, we conduct a textual analysis of news stories and editorials about the campaign in the Washington Post, New York Times, Los Angeles Times, and Chicago Tribune. We examine the mass-mediated public discourse framing the campaign in the US prestige press. Notably, the discussion will focus on how foreign ideas and national hegemonic frames domesticate ideologies.
Sex noise makes macho magazines both teasing and tedious • Jacqueline Lambiase and Tom Reichert, University of North Texas • Maxim magazine always features scantily dressed women on its covers, using a rhetoric of sublime repetition that is both predictable and erotic. Through content and rhetorical analyses and postmodern theory, this project studies the production and consumption of Maxim by analyzing ifs cover and its construction of an idealized macho culture. With these combined approaches, Maxim may be “looked at” and “looked through,” as a modernist artifact and as a postmodern effect of something else.
Framing Dr Death: How Jack Kevorkian was Characterized in Stories about Physician-Assisted Suicide in Four Michigan Newspapers • Kimberly A. Lauffer, Townson University • This qualitative study examines how one protagonist in the debate over physician-assisted suicide was portrayed as part of a larger study on the framing of the debate. News coverage of physician-assisted suicide and euthanasia in four Michigan newspapers from January 1996 to June 1999 was analyzed. Overall, coverage of physician-assisted suicide marginalized the issue of physician-assisted suicide and depicted its main mouthpiece, Jack Kevorkian, as a deviant, eccentric zealot who was obsessed with death. Framing theory asserts that such a strategy likely would negatively affect people’s perceptions of Kevorkian and the issue of physician-assisted suicide, making them less likely to support it.
My Grandmother’s Black-Market Birth Control: “Subjugated Knowledges” in the History of Contraceptive Discourse • Jane Marcellus, University of Oregon • This paper explores the historical context for a 1933 brochure advertising contraceptives. Using Foucault’s theory of “subjugated knowledges,” the paper looks at both public discourse about contraception and the discreet, coded one often used by women. Semiotic and text analysis of the 1933 brochure illustrate a clumsy attempt to create a female consumer in a way that addresses public discourse and intuits the existence of private discourse as well.
Media Literacy and the Alternative Media: A Comparison of KAZI and KNLE Alternative Radio Stations in Austin • InCheol Min, University of Texas-Austin • no abstract
Negotiating Gender in USA Today: A Critical Feminist Analysis of Print Coverage of the 1999 FIFA Women’s World Cup • Robert Newell, The University of Washington • Many feminist media scholars argue that mediated sport plays a crucial role in the social maintenance of a dominant gender order. This study reviews some common strategies for maintaining this order and explores how they are employed in print coverage of the 1999 FIFA Women’s Soccer World Cup. Focusing specifically on how the national newspaper USA Today depicts the female athletes, spectators and organizers of the event, the study reveals an abundance of indicators- most notably the sexualization of the team members- which suggest dominant efforts to marginalize women.
Communicating A Re-discovered Cultural Identity Through the Ethnic Museum: The Japanese American National Museum • Joy Y. Nishie, University of Nevada-Las Vegas • Ethnic groups within the United States often relinquish their identity, willingly or unwillingly, in order to gain acceptance within society. Their contributions are often overlooked in American museums where history is communicated from a distinctly European perspective. This study examines how the Japanese American National Museum, as an ethnic museum, recovers and re-discovers identity for Japanese-Americans through the messages communicated in their exhibits and displays.
Victims No More: Postfeminism, Television and Ally McBeal • Laurie Ouellette, Rutgers University • The television program Ally McBeal has entered public consciousness as a “statement” about postfeminism and women. This paper analyzes Ally McBeal as a symptomatic text that constructs an emergent phase in primetime postfeminism as the terrain of female subjectivity and common sense. Following a feminist cultural studies approach, it traces the “post-victimization” postfeminist discourse that structures the program and analyzes its construction of sexuality, class and contemporary femininity.
Local Culture in Global Media: Excavating Colonial and Material Discourses in the National Geographic • Radhika Parameswaran, Indiana University • In this essay, I analyze two cover stories, “Global Culture” and “A World Together,” in the August 1999 Millennium issue of the National Geographic to interrogate the representational politics of the magazine’s narratives on globalization. My textual analysis draws from the insights of semiotic, feminist, and Marxist critiques of media images and consumer culture. I explore the ambivalence that permeates the Geographic’s stories on global culture by accounting for multiple media texts and historical contexts that filter the magazine’s imagery. Drawing from postcolonial theories, the essay argues that the Geographic magazine’s interpretation of global culture is suffused with images of femininity, masculinity, and race that subtly echo the othering modalities of Euro-American colonial discourses. The essay undermines the Geographic’s articulation of global culture as a phenomenon that addresses Asians as only modern consumers of global commodities by questioning the invisibility of colonial history, labor, and global production in its narratives. In conclusion, I argue that postcolonial theories enable media research to go beyond the limited concepts of “stereotypes” and “multiculturalism”. I challenge discourses that cast postcolonial theory as an inaccessible, esoteric body of knowledge that is irrelevant for the “real” world of journalistic practices by outlining the pedagogical possibilities of this essay, and discuss the commodification of social issues in the media.
(Mis)Representing the Public: Images of Popular Intelligence in the Journalistic Reaction Story • Peter Parisi, Hunter College • Rhetorical analysis of major-press reaction stories, most concerning the Clinton-Lewinsky scandal, reveals a pattern of systematic misrepresentation of the quality of popular thought. The predominant public view that private sexual conduct is irrelevant to a leader’s performance, was repeatedly downplayed • interpreted as cynicism, venality or narrow self-interest. Journalists insisted on the public maintaining a naive faith the honesty and morality of its leaders and the idea of “character” as private behavior.
The “Nature” of Advertising: How Ad Messages Serve Capital by Creating Nature • Elli Lester Roushanzamir, University of Georgia • Mass communication research seldom asks questions regarding how advertising constructs a version of the natural and incorporates that into the system of corporate persuasive messages. This project initiates an exploration into how advertising messages contribute to a dimunition of the relevance of nature and environmentalism. It will be argued that advertising constructs the “natural” in two primary ways: as a curiosity to visit and as an accessory to collect. With the literatures of cultural geography and travel and tourism forming a backdrop, and grounded in critical media studies, with evidence drawn from print (magazine) advertising, the research will show that nature forms a ubiquitous framework for evoking open responses that are capable of maintaining and advancing the integrity of the ad’s preferred meaning across a wide variety of social blocs.
Shaping Social Discourse through Strategic Information and News Narrative: A Case Study of Two Anti-Hate Education Campaigns • Meg Spratt, University of Washington • no abstract
Colonialism and Censorship: The Case of Tsui Hark’s Dangerous Encounter -1st Kind • See Kam Tan and Annette Aw, Nanyang Technological University • This paper examines censorship with respect to colonialism. It specifically seeks to understand the operation of such prohibitive powers, their vigilance and failure, through a disursive analysis of Tsui Hark’s feature, Dangerous Encounter – 1st Kind (1980). Three interrelated questions guide the analysis: Is censorship all-powerful? How is censorship dealt with at the site of production? Can censorship engender an creative impetus of its own, beyond its initial debilitating capacity?
An Historical Inquiry on Collective Media Ownership: The Formation of the Iowa Co-Operative Publishing Company • James F. Tracy, University of Iowa • This paper is an historical examination of the creation and development of the Iowa Co-Operative Publishing Company in Dubuque, Iowa in 1935. The company published the Dubuque Leader labor newspaper and was one of the very few incorporated under state law as a cooperative owned by working class individuals. The participatory nature of the company contributed to the LeaderÕs role as a powerful and independent editorial voice and political force for Dubuque’s working class.
The Normative-Economic Justification for Public Discourse: Letters to the Editor as a “Wide Open” Forum • Karin Wahl-Jorgensen, Cardiff University • This paper investigates how editors speak about the letters section • perhaps the newspaper feature that best encapsulates ideals of public participation. The paper shows that editors celebrate the section’s democratic potential. But the letters section is also seen as a “customer service” feature that boosts newspapers’ financial success. The co-existence of the two models gives rise a “normative-economic justification” for public discourse, which captures the idea that what is good for democracy is also good for business.
The journalist as a spy: Hidden cameras, surveillance, and democracy • Silvio Waisbord, Rutgers University • This paper analyzes the place of hidden-camera reporting within contemporary journalism. The use of hidden camera in television investigative journalism needs to be understood in the context of the incorporation of surveillance technologies in journalism and in society at large. Whereas the expansion of surveillance technologies has raised various concerns, journalism defends their use based on the principles of facticity, veracity, and transparency. The analysis examines the criticisms of hidden-camera reporting and the epistemological principles that underlie undercover television journalism. Journalism’s effort to offer “unmediated reality” seems a losing proposition. It is grounded in weak foundations and inevitably subjected to suspicion. It is ingenuous, at best, to assume that visual technology resolve this complicated matter and further assist in accomplishing the goals of transparency and accountability.
“American Life Is Rich in Lunacy”: The Unsettling Social Commentary of “The Beverly Hillbillies” • Jan Whitt, University of Colorado • Relying upon characteristics from Old Southwestern humor (1830-60) and “Li’l Abner” (1934-77), this study suggests ways in which “The Beverly Hillbillies” functioned as surprisingly deft and often doubled-edged social commentary. Creator Paul Henning might well have agreed with cartoonist Al Capp when Capp said that he found humor “wherever there is lunacy, and American life is rich in lunacy everywhere you look.”
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