Media Management, Economics, and Entrepreneurship Division
2021 Abstracts
Research Paper • Faculty • Rasha Allam, The American University in Cairo • Configuring the usage of audience analytics on journalism practices inside Egyptian Newsrooms • The usage of audience analytics tools has redefined the whole process of news production. This study, which focuses on six major Egyptian news organizations, examines the use and role of audience analytics on the news production practices within the different types of news organizations understudy. Based on semi-structured interviews with senior and managing editors and using the sociology of news production theory, the study found that the type of ownership is quite decisive in defining the scope of usage for the analytics tools and their roles, in addition to the political context that plays a substantial role in this matter. Results show that although the private news organizations seem more open towards audience metrics, maintaining an authoritative tone of journalism is a priority to protect the organization’s brand. Finally, reaching transnational audiences and creating a pan-Arab news hub are seen by the private news organizations as potential benefits of the analytic tools.
Research Paper • Student • Fitria Andayani, University of Missouri • What is Fair? How journalists’ dual identity, resource conservation, and power dynamics shape pay secrecy culture • A textual analysis of 49 articles from the U.S. journalism trade publications finds that pay secrecy culture is responsible for journalists’ suffering from low wages and income inequity. Moreover, the research shows how the journalists’ dual identity creates their tendency to engage with loss aversion to protect their valuable resources of job security, self-esteem, and self-efficacy. The power dynamics within the news organization also lower journalists’ bargaining power leaving the company’s pay secrecy policy undisputed.
Research Paper • Faculty • Jon Bekken, Albright College • Do Four (or Five, or Six) Firms Control the American Media? Revisiting The Media Monopoly • Exaggerated versions of Bagdikian’s Media Monopoly are ubiquitous. This paper reviews the current state of media ownership concentration. After reviewing economic concentration in the book publishing, broadband and multichannel, motion picture, newspaper, radio and television industries, I demonstrate that the dominant U.S. media firms control more than 60 percent of mass media revenue. These firms’ relentless expansion and profit-seeking, I conclude, poses an existential crisis for journalism, and for the media more generally.
Research Paper • Student • Jaewon Royce Choi; Sooyeon Hong, University of Texas at Austin; Junghwan Kim, Pukyong National University • Does social capital matter to the Millennials? Social capital and user engagements in online video platforms • User engagements in video platforms are considered critical for businesses in measuring attention. This study investigates various factors influencing online video platform user engagements in the forms of showing empathy (e.g., “like”), commenting, and sharing. A theoretical model positing mediating role of social capital and moderating role of generational difference is suggested and tested against three types of engagement. Results indicate intriguing generational effect on social capital’s role in online video platform engagement.
Research Paper • Faculty • Amy Jo Coffey, University of Florida; Ann Hollifield, University of Georgia • Video Measurement and Analytics: Best Practices and Industry Challenges • This paper explores current approaches to video measurement in the rapidly evolving media environment. In-depth interviews of media analytics executives were employed (N=13), along with secondary analysis of data. Findings indicate that best practices include responsible integration of linear and census measurement, viewer assignment modeling, new metering technologies, and the retirement of older, less accurate data-gathering practices. Remaining challenges include a proven single-source method for cross-platform measurement and the resolution of definition issues.
Research Paper • Student • Mathias Felipe de-Lima-Santos, University of Navarra; Lucia Mesquita, Dublin City University • Digital news business models in the age of Industry 4.0 • The news media industry is a sector that is greatly affected by technology and the rapid speed with which changes are taking place. The Fourth Industrial Revolution is upon us and promising to bring with it novel technologies, such as data, automation, and artificial intelligence. However, fostering innovation inside the newsroom takes place with as many hindrances and bureaucratic obstacles as possible. To address how news outlets are adopting new approaches to sustain their business, we conducted thirteen (n = 13) in-depth interviews with leading actors of news organizations in Brazil, a leading country within the Global South with a complex national reality. Our study systematically analyzes qualitative data to present technology-driven, innovative business models and technologies that will be major players in the news industry’s future. Results indicated that organizations do not rely on a unique income source but combine different sustainable models of funding. By deploying technological assets in the news business, these outlets are capable of meeting the needs of audiences and better identifying customer segments, which brings a competitive advantage to these organizations. In summary, this research resulted in responsive knowledge sharing about digital journalism’s business model that is being implemented for the next revolution.
Research Paper • Student • Peter Johnson, Boston University • The Financialization of ABC: Wall Street Legitimation & the Financialized Commodity Audience, 1943–1970 • Leveraging literature from media history and political economy, I consider how the discursive transactions between U.S. television executives and Wall Street stakeholders in the post-war period represented an overlooked “commodity audience” construction. I chart the rise of publicly-traded broadcasting stocks in the 1950s and how the encroachment of institutional investors led to broadcasting’s financialization and concentration. Specifically, I examine ABC between 1953 and 1970, when it became vulnerable to financial extraction and financialized strategies.
Research Paper • Student • Asma Khanom; Peter J. Gade • Nothing routine: Television news management’s response to COVID-19, organizational uncertainty, and changes in news work. • COVID-19 impacted broadcast news work (routine and organization level) which influenced on content. This study, guided by media sociology, explores the impact of COVID-19 on broadcast news routines and management’s organizational responses. The study includes in-depth interviews with broadcast news directors in the southern Midwest of U.S. (n = 10). The pandemic is a macro-level influence, yet the data in this study suggest its influence on news is fluid, flowing up and down among organizational, routine, and individual levels.
Research Paper • Faculty • Dam Hee Kim; Kyung Jung Han; Sungchul Lee • Predicting Twitter Engagement with the Oscar-Winning Parasite: Through the Theoretical Lens of Country-of-Origin • This study examines how 96,131 tweets in Korean and English discussed the Oscar-winning Korean film, Parasite, through the theoretical lens of Country-of-Origin (COO) and electronic Word-of-Mouth. Korean tweets used more affective COO frames (e.g., history-making) whereas English tweets used more cognitive (e.g., film quality) and normative COO frames (e.g., social norms). The number of Twitter engagement was positively predicted by cognitive and affective frames overall, but was negatively predicted by normative frames in English tweets.
Research Paper • Faculty • Castulus Kolo, Macromedia University; Bozena Mierzejewska, Fordham University; Florain Haumer, Macromedia University; Axel Roepnack; Christopher Schmidt, Macromedia University; Anran Luo, Fordham University • Teaching Media Management in International Perspective: A Comparative Content Analysis of Curricula in the US and Germany • “This study was designed to learn more about how media management education varies within national contexts of the US and Germany as well as between both countries via a content analysis of undergraduate and graduate curricula. Information about the specific course content of 34 US programs and nine programs from German universities was captured on the basis of a codebook developed for this purpose. Data shows that media management education focuses on conventional content.
Research Paper • Faculty • Derek Moscato, Western Washington University • Transboundary Cultural Economy: Spatial and Market Configurations of Cascadia’s News • This study examines the news media environment of the U.S./Canada cross-border region known as Cascadia, which includes parts of British Columbia, Washington state, and Oregon. It analyzes the journalistic production processes that drive media coverage in this cross-border region. To better understand the unique dynamics of reporting about this area, the author developed case studies drawn from in-depth interviews with media practitioners from multiple news publications and outlets. Such interviews-driven cases not only inform how Cascadia is understood thematically and contextually, but also how the concept of Cascadia drives media business models and audience interest. This research explores how news media–as an outgrowth of regional communication and culture–navigate the spatial, logistical, and market dimensions of Cascadia reporting, especially as the Cascadia concept grapples with concurrent themes of politics, economy, social responsibility, and climate change. The results show that while regional media enterprises and practitioners on the whole embrace the concept and promise of Cascadia, they are increasingly constrained by logistical or economic challenges. However, emergent models of cross-border media production and dissemination provide insight into the future for Cascadia’s news enterprises.
Research Paper • Faculty • Ray Wang, Thammasat University • Educating effective practice of communication for sustainable development in Thailand • Scholarship has indicated that communication about sustainable development can have many different definitions and objectives. However, little research has discussed how higher education has prepared young professionals who aspire to work in this media management sector. Results from this study indicate that higher education may not be sufficiently preparing young professionals of these roles, and more research on the key competencies and development of young professionals should be conducted in Thailand and around the world.
Research Paper • Student • Changcheng Zhou • Analysis on financing efficiency of listed media companies in China from 2014 to 2018 • “his paper selected 118 media listed companies in mainland China as samples and analyzed their financing efficiency from 2014 to 2018, applying Data Envelopment Analysis (DEA) model. On the basis of calculating the financing efficiency of all sample companies, the authors compared the financing efficiency of five sub-areas of news publishing, animation games, film and television media, marketing media and radio and television, and analyzed the changing trend of these indicators in the past three years. Findings from the study suggest that, the overall financing efficiency of media listed companies in mainland China is low. Among the current sample, companies with pure technical efficiency account for the largest proportion. More than half media listed companies are in the increasing stage of scale returns. Based on the findings, the study also provides suggestions on how to improve the financing efficiency of media listed companies.
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