Graduate Student Interest Group
2021 Abstracts
Research Paper • Student • Julie Aromi, Rutgers University School of Communication and Information • Race on the debate stage: Senators Booker and Harris’s discussions of Blackness in Democratic primary debates • Senators Kamala Harris and Cory Booker both frequently discussed their experiences as Black Americans during the Democratic primary debates throughout 2019. Both Senators acknowledge the ways Black voters are often used as a tool to elect white Democrats, and use their personal experience to establish solidarity with Black audiences. This textual analysis of the Senators’ remarks about race throughout the debates, focuses on how each talks about their own racialized experiences, and the narratives they construct about who they are as Black politicians, advocates, and Americans.
Research Paper • Student Member • Diane Ezeh Aruah, University of Florida • Struggling to fit in: Understanding difficulties faced by African international graduate students in a Predominant White Institution (PWI) in the United States • Every year, thousands of African students apply to graduate programs in the United States with the hope of experiencing quality and standard education unobtainable in their home countries. However, difficulties encountered by African students while settling into the educational system in the United States can impact their pursuit of the “American dream”. This article examines these difficulties using a qualitative phenomenological study of African graduate students in a predominantly white institution in the U.S. In-depth interview was used to collect data from 16 Ph.D. and master’s students. The students encountered inter-personal-based, community-based, and institutional-based difficulties, which often led to feelings of isolation, depression, and low self-esteem. The students managed their difficulties through online and offline support, as well as self-developed skills. Predominantly white institutions in the United States must include the needs of African international students in their recruitment, orientation, and mental health support programs.
Research Paper • Student • Laura Canuelas-Torres • Young Activists or Misguided Children? American Adults’ Perceptions on The March for Our Lives Teen Activists • The efforts of young people to advance gun control measures media coverage from all across the political spectrum. The current project used Q Methodology to further understand American adults’ perception of these activists. Results indicate that three camps emerged: those who recognized the teens as activist, those who see them as mislead and confused and those who see their efforts as the result of adolescent naivety. Relationships with media consumption are discussed.
Research Paper • Student • Sera Choi • The Use of Non-Verbal Cues to Express Apology and User Perception on Influencers’ Apology • This qualitative study examines how YouTube influencers use non-verbal cues in their apology videos and how users perceived these non-verbal cues displayed in the videos. This study utilized facial expressions via different arrangements of upper and lower facial structures, body and hand gestures, and speech rate to analyze how influencers used non-verbal cues. The study observed four different themes of users’ perceptions of non-verbal cues used in apology videos (i.e., sincere, fake, aggressive, and disappointed).
Extended Abstract • Student • Carl Ciccarelli, The University of South Carolina • A critical qualitative analysis of response framing of the COVID-19 pandemic across higher education. • The present study is timely and aims to employ a mixed method research design to extract meaningful insights to inform future practices in higher education through studying responses from a sample of five large public universities located in the southeast United States. This analysis will include in-depth interviews, content analysis of statistical COVID-19 dashboard data for each university, and a textual analysis of the framing and tone of response statements disseminated by each university.
Research Paper • Student • Nina Gayleard • Audience Member Twitter Discussion About Netflix’s Unbelievable (2019) • This research focused on themes amongst audience member discussions of crime entertainment media by examining tweets about Netflix’s Unbelievable (2019). The research aimed to identify major themes amongst audience discussions and see how those themes compared to current themes in crime entertainment media texts. The themes that appeared in the tweets reflected those in Unbelievable (2019) and those currently found within crime entertainment media texts, indicating that audience members actively discerned and discussed relevant themes.
Research Paper • Student • Lingshu Hu • Boosting Texts: Improving Text Classification Performance on Small-Sized, Imbalanced Datasets • Communication scholars, who traditionally focus on text messages, can benefit from adopting recently developed machine learning algorithms on text classification. This study introduced three methods—boosting, SMOTE, and Bert embedding—and tested their performance on small-sized, imbalanced datasets. Results show that SMOTE effectively increases the accuracy of classifying the minority class; Bert embedding can enhance the overall testing accuracy but may not improve minority class recognition; Boosting did not work well with text classification tasks.
Research Paper • Student • Shudan Huang, University of South Carolina; Max Bretscher, University of South Carolina • Motivation to Purchase Organic Foods, Message Clarity, and Information Processing from a Heuristic-Systematic Perspective • This study utilized a construal frame manipulation of an organic product and applied a heuristic-systematic model (HSM) as the theoretical foundation for testing people’s attitude, the brand, and purchase intention of the organic product with different levels of involvement and skepticism. The finding revealed that skepticism will have negative effects on participants’ cognition and acceptance of organic food. And frames were found to be a significant predictor of ad attitude, brand attitude, and purchase intention.
Research Paper • Student • Jeff Hunter, Texas Tech University; Koji Yoshimura • Are there Partisan Differences in the Moral Framing of News? • This study investigated the relationship between moral framing of news media headlines and the political ideology of the source using moral foundations theory and the model of intuitive morality and exemplars (MIME). A content analysis assessed the moral framing of 1,100 news headlines sampled from major news sources. Results indicated that moral foundation framing did not differ according to the political ideology of the news source, but framing was associated with the issues examined.
Research Paper • Student • Yanru Jiang, University of California, Los Angeles • Understanding Triggers of Problematic Internet Uses in Casual Mobile Game Designs • There is evidence that players can become addicted to casual mobile games. This study identified seven elements that are frequently adopted in casual mobile game designs and could trigger game addictions. The study used a seven-item game addiction scale (GAS) to access the addiction level of casual mobile gamers. Adverse effects on addicted players, such as being isolated from social contacts, neglecting important activities, and undermining psychological conditions, were identified through the GAS.
Research Paper • Student • Sarah Johnson • Credibility from the Source: Comparing traditional celebrity endorsers with YouTube endorsers • This study examines the relationship between an endorser’s expertise, trustworthiness, and brand attitude using Source Credibility Theory, by looking at traditional celebrity and YouTube endorsers. A representational survey of the U.S. adult population was used. The research model was analyzed using mediation analysis; the results were determined to have significant direct and indirect effects. Based on the results, there was a slight increase in the strength of the mediator on brand attitude for YouTube endorsers.
Research Paper • Student • URSULA KAMANGA • Assessing the Implications of Cervical Cancer Information Sources and its Barriers Among Latinas • Cervical cancer is preventable, yet screening levels remain low among Latinas, contributing to a 40% mortality rate in the U.S. Health information-seeking behavior among this population remains low. Few studies have assessed channels used while investigating perceived uncertainty for health information-seeking among Latinas. This case study will test the Theory of Planned Behavior through semi-structured interviews to understand the health information-seeking behavior among Latinas and where new channels could be made to assist them.
Research Paper • Student • hakan karaaytu • Independent Journalists Reporting on Political Issues in Turkey, using Traditional and New Media • In this study, while the role and journalistic ideal imputed to the media in contemporary democracies are considered, the changes in the Turkish media sector, which have been structurally transformed since 1980, and the reflections of this change on the identity of the journalists are revealed. As the historical process of the media structure that has been transformed is described, the effects of the experiences in relationship between media and politics on the journalistic profession are illustrated with concrete examples. The research paper consists of interviews with 10 people who are selected from journalism academics and press-journalists in the profession.
Extended Abstract • Student • Yihan Li, School of Journalism and Communication, The Chinese University of Hong Kong • Health code for datafied mobilities in China: Framing of datafication, algorithmic governance and dataism ideology • This research adopts critical discourse analysis to analyze the construction of health code discourse by Chinese governments and its social consequences. This research finds the frame of the health code as an objective tool for orderly mobilities, which is produced by the hierarchical relation between the state and local governments. And this discourse contributes to the emerging of a new mode of algorithmic governance and a dataism ideology with some doubtful assumptions.
Research Paper • Student • Paige Nankey; Rhea Maze • Social Media and Marine Plastic Pollution: A Study of Social Media Messaging on Engagement • This 2 (emotional appeal: hope vs. guilt) x 2 (call-to-action (CTA): presence vs. absence) between-subjects experiment randomly exposed 76 college students to one of four Instagram-type messages about marine plastic pollution: Guilt with no CTA (N = 18), guilt with CTA (N = 20), hope with no CTA (N = 19), or hope with CTA (N = 19). The results were not significant but revealed an interesting interaction pattern when combining hope appeals with CTA’s.
Extended Abstract • Student • Victoria McDermott; Drew T. Ashby-King, University of Maryland • Extended Abstract: Examining Institutional and Instructional Support of Communication Graduate Students Academic and Social Needs During COVID-19 • Rhetorical and relational goal theory posits that students have academic and relational needs in the classroom that need to be met to facilitate student success. By conducting focus groups with communication graduate students, this study explored how institutional/departmental and instructor communication met students’ needs during the COVID-19 pandemic. We suggest that rhetorical and relational goals are intertwined concepts that contribute to supporting students’ academic and relational needs and success.
Research Paper • Student • Adriana Mucedola, Syracuse University • Royal baby boom: How British tabloids covered Kate Middleton and Meghan Markle’s pregnancies • This study used an intersectional approach to understand how media coverage during Kate Middleton and Meghan Markle’s first pregnancies differed from one another. A content analysis that coded 240 British tabloid articles revealed that Markle received a greater amount of press negativity and negative weight-related attitudes, while Middleton’s body was objectified to a greater extent. Findings suggest that media continue to objectify women in different ways depending on their identities, and reinforce the thin ideal.
Research Paper • Student • Christina Myers • Toward a Conceptual Model of Implicit Racial Bias and Representation of African Americans in Media • “The purpose of this paper is to propose a conceptual model to explain how societal, cultural and historical circumstances contribute to the creation of meaning assigned by content creators and its subsequent understanding, particularly as it relates to the media’s portrayal of African Americans. The author suggests implicit racial bias, stereotypes and ideology, which are shaped by the historical, cultural and societal influences of content creators, allow for inherently prejudiced belief systems to be disseminated and reinforced by mass media. To the author’s knowledge, there is a paucity in mass communication literature that seeks to explain the cognitive processes involved in content creation by members of mass media.
Extended Abstract • Student • Nhung Nguyen, University of Kansas • Strangers helping strangers in a strange land: Vietnamese immigrant mothers and expecting mothers in the USA use social media to navigate health acculturation • Drawing from acculturation, this study analyzes 18 in-depth interviews with immigrant Vietnamese mothers and pregnant women in the United States on the role of online social support through Facebook on their pregnancy and motherhood in a strange land. Findings show that immigrant mothers seek out both informational and emotional supports. “Bonding” levels are low and unlikely to transcend into real-life friendships. Social media, however, allows community members to develop and thrive during enculturation.
Extended Abstract • Student • Jeffry Oktavianus, City University of Hong Kong; Yanqing Sun; Fangcao Lu • Extended abstract: The episodes of health crisis information response process among migrant domestic workers during COVID-19 pandemic • Guided by Crisis Response Communication Model (CRCM), this study examined how Indonesian migrant domestic workers in Hong Kong digested and responded to health crisis information amid the COVID-19 pandemic. Through in-depth interviews involving 32 workers, this study discovered that the participants went through four stages of crisis response process, including observation (i.e., information gathering), interpretation (i.e., filtering information and verification), choice (i.e., adopting adaptive and maladaptive preventive measures), and dissemination (i.e., information sharing).
Research Paper • Student • Runlei Ren; Xinyu Dai; Mengyuan Wei • The Impact of Internet on Public Trust in Government: Assessing the Mediating Effect of Subjective Social Justice • Over the past decade, public trust in the government (PTG) in developed countries has continued to decline. At the same time, the rapid development of the Internet has changed people’s perceptions. The decline of PTG will pose a challenge to government governance. Given the coexistence of the decline in PTG and the gradual popularization of the Internet, can the Internet explain or partially explain the fluctuations in PTG among citizens? Previous research pointed out that the negative effects may play a leading role. However, existing literature ignores that the relationship between Internet use and public trust in government (PTG) can be mediated by contextual variables such as perceived social justice. Thus, this study uses the 2018 Chinese Social Survey (CSS 2018) and household survey datasets in 2015 (CGSS 2015) to explore the influence of internet usage on PTG and its mechanism. Multivariate regressions and instrumental variable estimates support that: Besides playing a negative role directly (β=-0.0467, t=-3.0304, p<0.001), the internet can also affect PTG by polluting subjective social justice. Diverse applications of the internet have different effects on PTG. From the perspective of different government levels, it conforms to the characteristics of differential trust in government. This conclusion provides a reference for the governance of Internet public opinion. The department of management could treat the Internet as a platform to carry out effective communication between the government and the public to improve political trust.
Extended Abstract • Student • Zoey Rosen, Colorado State University; Channing Bice, Colorado State University; Stephanie Scott, Colorado State University • Extended Abstract: [Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging] • This study examines the effect of efficacy and visual design for messaging for air quality. The following study is a 2 (efficacy: high vs. low) × 2 (message design: visual vs. text) between-subjects experimental design, assessing the effects of these variables on students’ visual comprehension, source credibility, self-efficacy, and protective behavioral intention. Hypotheses were partially supported, finding that there were some statistically significant effects for efficacy and message design on the variables of interest.
Extended Abstract • Student • Andrea Smith, Syracuse University; Adriana Mucedola, Syracuse University; Jian Shi, Syracuse University • Partisan Pride: How Cross-Exposure to Partisan News and Emotions Toward Trump Leads to Civic Engagement • The purpose of this study was to examine the link between consuming either liberal or conservative media, partisans’ emotional reactions to news about Donald Trump, and their level of participation in civic engagement. A sample of U.S. adults (n=813) completed the relevant measures in an online survey. Results indicated that when participants consumed counter-attitudinal media, they experienced negative emotional reactions to news about Donald Trump, which in turn, led them to become more civically engaged.
Research Paper • Student • Courtney Tabor, University of Oregon • “What a 13-year old girl looks like”: A feminist analysis of To Catch a Predator • This paper examines three key episodes of early-2000s sensation To Catch a Predator and situates them within crime media and journalism literature. Based on the analysis, To Catch a Predator represents the apex of crime media as demonstrated by the treatment of women and girls as bait, claims of ownership over women and girls’ bodies, lack of nuance in reporting, and the liberties taken in their journalistic practices.
Research Paper • Student • Jingyue Tao • The Influence of Message and Audio Modalities in Augmented Reality Mobile Advertisements on Consumers’ Purchase Intention • Evidence shows that AR technology is an effective advertising approach to raise a brand’s awareness, so many big brands implement AR into their marketing strategy. However, the effectiveness of AR mobile advertisements on consumers’ purchase intentions remains unclear. To fill this dearth in the literature, this study examined how message and audio modalities of AR mobile advertisements influenced consumers’ purchase intentions through an experiment. Based on the uses and gratifications perspective, this online experiment manipulated the message type (emotional/factual) and audio-verbal appeal (present/absent) of AR advertisements to investigate their impact on consumers’ attitudes towards buying a watch. The results showed that audio-verbal appeal played a salient role in the emotional message to positively influence consumers’ perceived entertaining gratification and intention to buy the watch. However, the audio-verbal emotional message negatively influenced consumers’ purchase intention and did not influence their perceived information gratification. Future research should test other multimedia such as images, video, or animations to better understand the interaction effect between AR mobile advertisements and consumers’ purchase intentions.
Research Paper • Student • Taylor Thompson • Trust in media in the era of fake news • This study explores how political ideologies, media bias, and media credibility affect trust in the media. This research uses an ATP survey from Pew Research Center. The analysis found that people who identify as Democrats have a significantly higher trust in the media, and think the media is doing their job well and effectively. Republicans were less trustful of the media, which suggests a problematic relationship between the media and people who identify as Republicans.
Research Paper • Student • Yue Wang, University of Leuven • Why are smartphones a thief who steals time? An Empirical Study of Smartphone Dependence in China • With the rapid spread of smartphones worldwide, the negative effects of overuse and dependence on smartphones have attracted more and more public attention. To explore how people’s psychological motivations affect smartphone dependence, this research expands the motivation of media-system dependence and adds two psychological characteristics of loneliness and FoMO. The results showed that “recreation”, “orientation”, “loneliness” and “FoMO” had significant impacts on smartphone use, while “understanding” did not have a direct effect on smartphone dependency.This survey provides important information for academicians concerning smartphone dependency, which is still rarely explored in China.
Research Paper • Student • Tian Xinhe • Research on Online Social Support Related to Gender Issues from the Perspective of Communication-An empirical analysis based on Zhihu, an online question-and-answer community in China.docx • Abstract: The COVID-19 outbreak in early 2020 has highlighted the importance of social caring, and the related gender issues have attracted more attention online. This paper studies the posts related to the “sanitary napkins in loose packing” in Zhihu Community, and examines the impact of online social support on gender issues, from the perspective of communication and through social network analysis, content analysis and text analysis. Findings: Users have not developed a tight social network, but the Matthew effect is significant; online social support strengthens connections between users on gender issues; “otherization” for female is found users in agenda setting; intensified online gender contradiction reflects the polarization effect of network. Misogyny is found in China’s male-oriented online society. On this basis, the paper argues that gender inequality is an objective, deep-rooted existence in Chinese society, and that gender antagonism is becoming increasingly prominent in China’s online society. In the long run, however, we should avoid grafting gender contradictions into class contradictions, with efforts made to coordinate gender relations and seek equal rights for men and women.
Research Paper • Student • Wanjiang Zhang; Jiayu Qu; Jingjing Yi, School of Journalism and Communication, Chinese University of Hong Kong • Stripped from society abruptly: Effects of physical social isolation on people’s emotional expression and well-being • The study employed a quasi-experiment with 1,398 users’ 1,376,718 posts on Weibo. Three computational methods (SA, ITS, STM) were used to investigate the influences of physical social isolation on people’s emotional well-being during the quarantine. Results showed that quarantine brought a sharp fall in people’s emotions immediately without sustained effects. STM-generated topics implied social media’s role in fulfilling three psychological needs. Heavy Weibo users expressed more positively, whereas light users expressed negatively.
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