Magazine 2008 Abstracts
Magazine Division
Satiric Magazines in Latin America: Two Case Studies on Hybrid Alternativeness • Paul Alonso, University of Texas • This research explores the cases of two satirical publications—The Clinic (Chile), and Barcelona (Argentina). Through critical humor, parody and satire, these independent magazines challenged official discourse and offered alternative interpretations about the ruling class and society after a traumatic historical period. The Clinic was founded in Santiago, Chile, in 1998, when former military dictator Augusto Pinochet was arrested in London as a result of charges related to violations against human rights.
Unexamined Sensibilities: A Content Analysis of the Portrayal of Race in The Dixie Sunday Supplement Magazine, 1981-1986 • Mary Blue, Tulane University • Locally produced Sunday magazines have rarely been viewed as an integral part of the newspapers in which they appeared. Seen as a breed apart, not quite newspapers but not exactly real magazines either, they have floundered in search of an identity that would justify their place in the Sunday package. As a result, there are only 12 left today.
Looking into the Past, Present, and the Future: Frames of Presidential Spouses in Popular News Magazines • Naeemah Clark, University of Tennessee, and Carolyn Lepre, Marist College • This manuscript uses articles in Newsweek, Time, and U.S. News and World Report to consider the portrayal of the two most recent first ladies (Hillary Clinton and Laura Bush) and then determine how these frames may impact how the public may evaluate the spouses of the current presidential candidates. After the analysis of Mrs. Clinton and Mrs. Bush, three distinct frames (adviser, homemaker, and proxy) emerged.
Framing the Visual Coverage of the 2006 Lebanon War • Shannon Dougherty, Arizona State University • This study examined the visual coverage of the 2006 Lebanon War in the three major U.S. news magazines—Time, Newsweek, and U.S. News and World Report. A quantitative content analysis revealed that the human interest and military conflict frames dominated coverage of the seven-week war. This study also found disproportionate rather than balanced visual coverage that emphasized the war’s negative effect on Lebanon and its people.
Athlete as “Model” or Athlete as “Power”? Gender Stereotypes of Athletic Women in Magazine Photographs • Andrea Duke and Jennifer Greer, University of Alabama • To examine media framing of female athletes as either masculine or feminine, 669 athletic women in photographs in entertainment/fashion and health/fitness magazines were content analyzed. The study found that both genres included more masculine than feminine stereotypes, and that health/fitness magazines were more likely to present stereotypes. Additionally, women in ads were depicted as more masculine than those in editorial photographs and women engaged in masculine sports were framed with masculine attributes.
International Women’s Magazines and Transnational Advertising in China • Yang Feng and Lan Ye, Nanyang Technological University • International women’s magazines have been expanding into China for the past few decades. This expansion is, in large part, driven by global brands in need of advertising vehicles for their transnational products. In this paper, we look at the growth of international women’s magazines in China, and the role advertising plays in these magazines.
Innocence in Iraq: A Content Analysis of Youth, Gender, and Agency in Canadian and U.S. Newsmagazine War Photography • Amanda Hinnant, University of Missouri • Representations of innocence are pertinent in times of war, yet they are under-studied in research on visual storytelling in magazines. This research examines the degree to which indicators of innocence in war photography compare between U.S. News and World Report and the Canadian newsmagazine Maclean’s. A content analysis of Iraq War images from the first year reveals children, women, and civilians populated pictures in Maclean’s significantly more than in U.S. News and World Report.
Global Magazines and Local Content: Globalization and Localization of Women’s Magazines in China • Karita Karan and Yang Feng, Nanyang Technical University • Unlike other global media products that are imported from overseas, international women’s magazines in China are published via licensing agreement or joint ventures with local companies. These ownership patterns allow local editions of international women’s magazines to negotiate the tensions and contradictions between the global players and local publishers.
Magazines on a Mission: Taking a Closer Look at Nonprofit Publications • Miles Maguire, University of Wisconsin, Oshkosh • The nonprofit sector of the American media is a vast but little-explored and little-understood segment of the industry. This paper begins to map the landscape of nonprofit media by examining the magazine publishing activities of tax-exempt organizations in the United States. This study provides comparisons of advertising revenues and editorial content at for profit and nonprofit magazines and presents observations from editors about differences between the two sectors.
Selected Black Magazines’ Mental Health Coverage, 2000-2007 • Teresa Mastin and Shalane Walker, Michigan State University • In 2001, Mental Health: Culture, Race, and Ethnicity—A Supplement to Mental Health, which addresses mental health services disparities in minority communities, was released. In this study media advocacy theory is used to examine four Black magazines’ mental health coverage, 2000 – 2007. Forty-nine articles were printed during that timeframe. Mental health coverage decreased in the post-report years. Advocacy groups are encouraged to work with the media to educate Black communities about mental health.
Genetically Modified Foods: A Typology of Frames in U.S. News Magazines • Joan Price, Ohio University • This study presents a typology of frames associated with genetically modified foods based on an analysis of articles published in news magazines from 1995 through 2004. The condensational symbols chosen, the foods referenced, and the sources cited in frame construction were analyzed.
Visually Framing the Invasion and Occupation of Iraq in Time, Newsweek, and U.S. News & World Report • Carol Schwalbe, Arizona State University • A content analysis of 2,369 images revealed that the three major U.S. news magazines—Time, Newsweek, and U.S. News & World Report—framed the first 16 months of the Iraq War from a patriotic, American-centered perspective focusing on conflict and human interest rather than showing alternative perspectives, such as the impact on Iraq’s infrastructure, environment, and civilians. Iraqi and American females, children, and the injured and dead appeared in less than 12% of the images.
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